Standing out in the competitive world of disaster restoration requires more than just expertise – it demands strategic, high-impact marketing, too. That’s where 911 Restoration excels: employing a laser-focused approach to brand visibility, which has helped its franchisees dominate their local markets. By Jessica Petrucelli
Standing out in the competitive world of disaster restoration requires more than just expertise – it demands strategic, high-impact marketing, too. That’s where 911 Restoration excels: employing a laser-focused approach to brand visibility, which has helped its franchisees dominate their local markets.
“We build our business by serving our communities in times of need,” said Dan Atchison, senior director of franchise development and owner of the Eugene, Oregon, location. “We have positioned ourselves as an empathetic provider, offering a shoulder to cry on when customers are literally at their worst.”
Additionally, a locally-focused marketing toolkit helps franchisees spread the word of those community-driven services.
According to Atchison, franchisees benefit from a full suite of services, including professionally designed websites, optimized Google and Apple business profiles and active social media pages across Facebook and Instagram. These digital assets are tailored to each territory, ensuring local relevance while maintaining national brand consistency.
Search engine marketing is another cornerstone of the brand’s strategy. The corporate team runs targeted Google pay-per-click campaigns to drive traffic and generate leads, backed by years of industry-specific data and experimentation. This ensures franchisees appear prominently in search results when customers need urgent help with water damage, mold remediation or fire restoration.
911 Restoration also invests heavily in traditional media. Franchisees have access to a creative library packed with TV, radio, billboard, print and direct mail assets. These materials are professionally produced and ready to deploy, giving franchise owners the necessary tools to build brand awareness across multiple channels without the overhead of an in-house marketing team.
The company’s marketing support doesn’t stop at launch. Franchisees receive ongoing coaching, operational guidance and direct access to the corporate marketing team. Weekly calls and continuous updates ensure that strategies evolve with market trends and local needs, keeping each franchise agile and competitive.
This comprehensive, hands-on approach to marketing is a key reason why 911 Restoration franchisees consistently outperform industry averages. By combining national brand power with localized execution, the company empowers entrepreneurs to grow resilient, profitable businesses – even in the face of disaster.
For those seeking a franchise opportunity with built-in marketing muscle, 911 Restoration offers a blueprint for success.
Jessica Petrucelli