In line with the August issue’s low-cost brands special section, the FranServe talent acquisition team shared why they feel FranServe, Inc. is one of the best low-cost investment opportunities available. By Nancy E. Williams
In line with the August issue’s low-cost brands special section, the FranServe talent acquisition team shared why they feel FranServe, Inc. is one of the best low-cost investment opportunities available.
Before Don Clayton joined FranServe as an affiliate and became Chief Talent Officer, he started his firm, 360 Consulting Group, almost 23 years ago.
“I really enjoy helping people from all walks of life step into the incredible world of entrepreneurship through franchising,” said Clayton. “Helping shape new paths, new generational wealth and new journeys gives me purpose and joy. Franchising isn’t for everyone, so there’s also the part where we can help save people from making poor decisions when perhaps staying employed in a W2 job is better suited for them.”
After 10 years as a certified franchise consultant, Clayton stepped into the Chief Talent Officer role, where he now oversees the recruitment and development of FranServe’s consultants.
“In this role, I help to qualify special talent that embodies our culture and four core values: Integrity is Everything, Grow or Die, Teamwork Gets Results and Life/Work Balance,” he explained.
When asked whether he proactively speaks with candidates interested in FranServe about the benefits of a low-cost investment, Clayton responded, “Absolutely!”
“I highlight that working from home means no hassle of having to pay rent in a brick-and-mortar setting, flexibility, portability, freedom and potential of a super-fast ROI – a big selling point,” he added.
However, a low-cost franchise doesn’t mean it’s any less valuable.
“FranServe provides a tremendous value for the investment,” Clayton continued. “From world-class training and state-of-the-art technology to the largest portfolio of contracts with franchise brands in the industry.”
Lori Conte, Executive Coordinator for the past six years, expanded her position and is also a Director of Talent Acquisition. She recognizes that while the low-cost investment may be the initial draw for some, it doesn’t necessarily mean it’s the right fit for everyone.
“I vet candidates who could potentially be great FranServe consultants,” Conte explained. “I take an interest in their experience and their reasons for considering this business to see if we are a good fit for each other. But ultimately, I look for candidates who are personable, trainable, likeable and eager to help people change lives.”
When asked about the benefits of a low-cost investment, particularly FranServe, Conte echoed much of what Clayton shared.
“Benefits of becoming a FranServe consultant include a low-cost opportunity, the ability to work from home, no cold calling, no territories and, most importantly, professional freedom,” she said. “The investment includes all training; individual and group mentorship; marketing, consultant tools; assessments; lead credit; continuing education; CFC and CAFC programs; and convention registration.”
With industry experts like Clayton and Conte handling talent acquisition for FranServe, it’s no mystery why it has become the world’s largest franchise consulting and expansion organization. Mix talent with a low-cost investment and high-quality training and tools, and you’ll have a winning formula.
Nancy E. Williams