In a booming indoor golf market, The Swing Bays™ has crafted a franchise model that blends operational simplicity with powerful revenue potential. At the heart of its growing success is a newly launched tiered membership structure that’s equal parts revenue engine and community magnet. By Tamara Rahoumi
In a booming indoor golf market, The Swing Bays™ has crafted a franchise model that blends operational simplicity with powerful revenue potential. At the heart of its growing success is a newly launched tiered membership structure that’s equal parts revenue engine and community magnet.
“Franchisees love it because it creates recurring revenue they can potentially count on, and members love it because there’s truly an option for everyone,” said Jenny Budwig, Director of Marketing at Fransmart, the Franchise Development partner for The Swing Bays.
Starting at just $35 per month and topping out at $595 per month, the new membership tiers at The Swing Bays cater to everyone from casual beginners to seasoned pros.
The system includes benefits like weekly simulator hours, unlimited guest passes, fitness training and early access to clinics. It’s designed to appeal to a wide audience, whether it be families, casual golfers or competitive players.
“You walk into a Swing Bays and you feel it right away,” Budwig said. “A lot of other brands are either an entertainment center or just a box with a simulator and one person behind the counter. Swing Bays is right in the middle. You’ll see families, social events and even some pros training. One Swing Bays member actually just qualified for the U.S. Open.”
The physical spaces themselves reflect that duality; they’re elevated enough to feel aspirational but never unapproachable. Sleek branding, quality gear and intuitive tech make it easy to drop in and play.
“Most places are obsessed with new signups, but Swing Bays built systems around keeping people,” added Budwig. “They do quarterly surveys, renewal outreach 90 days before memberships end and even little things, like training staff to know every member’s name by their third visit. It feels like a private club.”
As for the day-to-day activities for franchise owners and operators, the operations couldn’t be more streamlined. With no kitchen, minimal staffing needs and programming that scales easily, it’s a lean business that doesn’t sacrifice quality.
“You really only need a GM and maybe one or two part-time people,” said Budwig. “They’ve got partnerships with the PGA Management Program for interns. You’ve got one person checking people in, doing club repair, maybe making a drink. It’s super efficient.”
The result is a franchise model that stands out not only for its simplicity but for its ability to foster real connection. Each location becomes a neighborhood hub – an approachable, welcoming space where players of all skill levels feel at home.
As the brand gears up for national expansion, the opportunity for prospective franchisees is clear. The Swing Bays offers a rare blend of recurring income, operational efficiency and community engagement.
“Members will bring their friends, and those friends become members. That organic growth, that’s how you build something sustainable,” said Budwig. “Anyone can throw money at marketing, but Swing Bays built a model that grows because people want to stay.”
Backed by hands-on support and leadership deeply invested in franchisee success, The Swing Bays is a chance to get in early on something truly special.
Tamara Rahoumi