The second guests step inside Fat Patty’s, they join a full-blown party of energy and excitement, complete with soft dart boards, games, shuffleboard and more. Designed to feel like a gathering among friends, Fat Patty’s invites you to kick back and relax. By Lizzy Yeserski
EMERGING BRANDS
The second guests step inside Fat Patty’s, they join a full-blown party of energy and excitement, complete with soft dart boards, games, shuffleboard and more. Designed to feel like a gathering among friends, Fat Patty’s invites you to kick back and relax.
“It’s not the boring restaurant that you go to and you’re there for an hour and you leave; it’s a place to stay,” explained Sean Oatney, chief development officer. “It’s a very engaging location when you come in, so it captures your attention no matter what you’re looking for.”
For those looking for mouthwatering munchies, guests can choose from 18 gourmet, chef-inspired burgers. With rotating limited-time specialty hamburgers like the Havarti Party Patty – a hearty half-pound mound of beef smothered in Havarti cheese and bourbon caramelized onions on a brioche bun – it’s impossible to get bored.
“We want to be the place where you come, you enjoy friends and family, but you’re there for what we’re known for, which is our amazing, fresh, never-frozen burgers,” said Oatney.
However, as Oatney revealed, what really sets Fat Patty’s apart is its culture, which enables franchise partners to leverage the vast expertise of the brand’s seasoned leadership.
“It’s working with an executive team that’s very collaborative, that comes with over 100 years of experience in franchising and operation,” Oatney said, referring to the team’s extensive histories with established brands like Applebee’s, Tilted Kilt and Dicks Wings and Grill. “We’re bringing the best ideas from all of those concepts and refining them with our franchise partners so that they’re getting the best possible version of the franchise and support that they can get from us.”
Whether helping choose prime locations or creating one-of-a-kind marketing campaigns to optimize sustainable growth, the corporate team is available 24/7 to guide franchise partners from day one to enable them for long-term success.
“We’re in our locations every single day of the week doing QSCs (quality, service and cleanliness scores), making sure that we inspect what we expect and that we’re keeping people along the path to profitability,” said Oatney.
Fat Patty’s is growing fast beyond its Appalachian roots, meaning now is the perfect time to join the party.
Lizzy Yeserski