Established in 2019 in New York City by fitness enthusiasts Billy and Carolin De La Rosa, RX30 was created to offer a fitness solution for individuals with demanding schedules. The concept, which focuses on 30-minute high-intensity interval training (HIIT) sessions, is designed to deliver maximum results in less time, and the company has even dubbed it the “shortest, no fluff, efficient, challenging 30-minute workout you will ever do.” By Jessica Petrucelli
EMERGING BRANDS
Established in 2019 in New York City by fitness enthusiasts Billy and Carolin De La Rosa, RX30 was created to offer a fitness solution for individuals with demanding schedules. The concept, which focuses on 30-minute high-intensity interval training (HIIT) sessions, is designed to deliver maximum results in less time, and the company has even dubbed it the “shortest, no fluff, efficient, challenging 30-minute workout you will ever do.”
“RX30 is built for the modern fitness consumer – busy, goal-oriented and craving connection,” said Billy De La Rosa. “Our concept delivers results-driven 30-minute HIIT workouts in a high-energy, coach-led environment that makes consistency achievable and fun.”
According to De La Rosa, what makes RX30 truly innovative is how much the brand has packed into its lean, 1,500 square-foot model. There are four integrated revenue streams: 30-minute HIIT group classes, kids and teens fitness programming, personal training services and a community-centered smoothie bar.
“Our locations deliver strong unit economics without the complexity or overhead of traditional big-box gyms,” said De La Rosa.
Additionally, he says RX30’s pitch is different from others currently on the market because the brand is selling more than just workouts.
“We’re creating a movement around consistency, efficiency and connection,” De La Rosa noted.
Now, through franchising, RX30 is expanding its reach, bringing its unique, time-efficient workouts to more people seeking lasting results.
“Unlike other group fitness models that rely heavily on hype or require massive spaces, RX30 operates with intentional simplicity,” De La Rosa said. “Our programming is plug-and-play, our team structure is lean and our results speak for themselves.”
While RX30 is new to the franchise world, its owners have spent over a decade fine-tuning the systems, programming and brand identity.
“At RX30, members are greeted by name and coached with personal attention in every class. Parents and teens can work out under the same roof with age-appropriate training, and the company’s 30-minute format means fitness fits into real life, and that drives retention,” explained De La Rosa. “2025 is our breakout year, and we know once people see what we’ve built, momentum will follow.”
RX30 is offering franchisees a business model that’s not only financially efficient but also purpose driven. With a low buildout footprint and multiple revenue streams, RX30 is positioned to thrive in today’s market.
“This is the beginning of something big,” said De La Rosa. “We’re not scaling fast yet, but we’re built to explode when the right owners step in.”
De La Rosa also stated that the statistics prove why RX30’s fitness techniques are successful.
“RX30 members average four to five visits per week, thanks to the short time commitment and strong coach accountability,” he explained. “Studies show that 30-minute high-intensity workouts lead to higher adherence and are equivalent or better fat loss than 60-minute sessions because they’re easier to stick with long-term. Our members frequently report noticeable changes, physically and mentally, within their first two weeks.”
All of these factors reinforce that fitness doesn’t need to be long to be life changing. With RX30, all it takes is 30 minutes, consistent effort and the right environment.
Jessica Petrucelli