Entrepreneurial by nature and with a background in dermatology sales, Lauren Campbell was drawn to GLO30, a rapidly expanding skincare studio with science-backed treatments. While experience in skin care is not required to own a GLO30 franchise, Campbell was excited to use her skillset in a new way and own a franchise that prioritizes customer satisfaction. By Brianna Bohn
A DAY IN THE LIFE OF A FRANCHISEE
Entrepreneurial by nature and with a background in dermatology sales, Lauren Campbell was drawn to GLO30, a rapidly expanding skincare studio with science-backed treatments. While experience in skin care is not required to own a GLO30 franchise, Campbell was excited to use her skillset in a new way and own a franchise that prioritizes customer satisfaction.
“I’m most excited about making connections with people and not only having customers but having lifelong customers,” Campbell shared during an interview with Abigail Freeland of Fransmart.
The new franchisee envisions building a community hub in Charlotte, North Carolina, where customers become friends and stop in to talk about their day. With GLO30’s commitment to “empowering individuals to achieve their skincare goals,” that dream may be much easier to attain than Campbell realizes.
From a franchisee’s perspective, GLO30’s membership-based model and innovative systems make it easy to step into the global wellness industry, which the Global Wellness Institute values at $6.3 trillion. Also, the brand offers comprehensive support, including real estate and site selection guidance, marketing resources and continuous support from GLO30’s corporate leadership team and a network of franchisees.
Leveraging the brand’s strong support, Campbell has teamed up with fellow franchisees to add eight units in Charlotte. “They have it so streamlined and are very good at communicating with you and telling you step by step what you need to do,” she said.
Here’s a glimpse into a day in the life of a GLO30 franchisee:
- 9:30 a.m. Campbell begins the day by opening the store and reviewing her schedule for opportunities for membership growth. She touches base with her team, getting excited about the day ahead and discussing sales opportunities.
- Noon Throughout the day, Campbell and her team engage with members coming into the STUDIO, interact on social media with potential members and create engaging content. She follows up on the next day’s appointments.
- 5 p.m. The team prepares rooms for the next day, ties up any loose ends, cleans and finalizes appointments. Campbell strengthens the relationships she’s established by answering messages on social media and checking forms and membership agreements.
- 7 p.m. Campbell closes up shop and returns home to enjoy the evening with her family.
Brianna Bohn