A legacy brand known for its proven QSR franchise system, Rita’s Italian Ice & Frozen Custard has something for everyone, whether a guest or a franchisee. By Brianna Bohn
SPECIAL SECTION: MOBILE + HOME-BASED FRANCHISING
A legacy brand known for its proven QSR franchise system, Rita’s Italian Ice & Frozen Custard has something for everyone, whether a guest or a franchisee.
Refreshing Italian ice made fresh daily with real fruit? Check.
Unique and crave-worthy frozen treat options? Check.
Flexible footprints with various service models? Check.
Through a digital-first strategy, Rita’s has implemented several innovative measures, including a mobile app and loyalty rewards program, sustaining year-round sales and increasing repeat customers. Optimized drive-thrus at many locations encourage guests to enjoy the brand’s frozen desserts during rainy days or winter months. Guests can experience the brand’s unique offerings in multiple formats, including at traditional brick-and-mortar shops, carts, kiosks and trucks.
With over 575 locations open worldwide, the leading frozen treat brand offers an easy-to-run franchise model that has low food costs and requires minimal staff. Committed to franchisee growth, the brand has a dedicated staff of over 60 members at its headquarters, or Cool Support Center, in Trevose, Pennsylvania. These business experts offer comprehensive support with site selection, marketing, operations and more. The brand also provides end-to-end training to help franchisees efficiently and effectively run their business and reach ambitious goals.
According to President and CEO Linda Chadwick, these goals are attainable, thanks to the brand’s proven model. “Rita’s systems have been refined over the course of decades. By joining the brand, Rita’s franchisees tap into the collective wisdom of hundreds of franchisees who have already started, currently operate and have expanded their own businesses,” she said.
In an industry expected to exceed $70 billion by 2032 in North America, Rita’s is a smart business opportunity that can result in a high-profit margin. Entrepreneurs who invest in a Rita’s franchise also invest in their community, bringing people together during family outings, parties and fundraisers.
As a go-to frozen treat destination across the U.S. and internationally, Rita’s is positioned well for continued growth in a booming market.
Brianna Bohn