INFINITY, beyond fitness, sees wellness and health as the core of physical fitness. By merging training, nutrition, and recovery strategies, the brand offers its clients a personalized, holistic path to health. By Kelsi Trinidad
SPECIAL SECTION: FITNESS + WELLNESS
INFINITY, beyond fitness, sees wellness and health as the core of physical fitness. By merging training, nutrition, and recovery strategies, the brand offers its clients a personalized, holistic path to health.
“We believe health and wellness are about much more than a workout – it’s about living better every day,” said CEO and Founder Diego Guimarães. “Our philosophy embraces a holistic approach that combines fitness, nutrition and recovery to help people live their best, healthiest lives. The truth is, working out is just one hour of your day. The other 23 hours are where real change happens. That’s why we empower members with the tools and knowledge to eat in a way that supports their goals, cutting through the misinformation that’s so common with fad diets.”
It all starts with education and giving members the tools to make healthier choices that produce sustainable results. The goal is to create an accessible and achievable wellness plan that dispels the common dieting tropes and exercise myths.
Additionally, franchisees get the functionality of INFINITY’s proprietary app that allows members to track their progress with their personal metrics, giving them measurable progress and transparent results.
The company’s membership has a recurring cashless model that provides reliable revenue through monthly and nine-month options, contributing to financial stability for franchisees. Franchisees also benefit from other ancillary services – such as personal training, personalized meal plans, and a marketplace in the app that sells supplements and recovery equipment – creating multiple revenue streams that contribute to that stability. It’s a proven method that has produced results for clients, creating high engagement and an average member stay of 8.7 months.
New franchisees can begin securing memberships before their doors are even open. By leaning into pre-sales, new businesses can launch with a foundation of guaranteed revenue to build upon from day one. The corporate office offers guidance on engaging with the community before opening a location, including hosting community workouts and utilizing social media campaigns, to build excitement and attract early members.
Community building is a huge factor in growing a franchisee’s member base and within the INFINITY methodology. Creating a community and facilitating a supportive environment shows clients that they’re not on their health journey alone. Training and recovery methods can be adapted to any fitness level to remain inclusive to all members. Every INFINITY location strives to empower its local community to adopt healthier lifestyles.
New franchisees should be consumer-oriented and have a passion for wellness and fitness. While candidates may not have experience in the fitness or wellness industry, they must be driven to create an exceptional member experience to succeed. INFINITY values the input of its franchisees and is open to integrating feedback into its franchise model, creating an atmosphere where a franchisee’s success is the company’s success. Currently, the company is looking to expand in Florida, allowing franchisees to have easy access to corporate support.
“What makes an INFINITY franchise special is that it’s built by franchisees, for franchisees,” said Guimarães. “We’ve prioritized transparency, realistic expectations, and hands-on support to ensure each franchisee’s success.”
Kelsi Trinidad