Success in franchising starts when a founder creates a brand worth following. They establish a system that has a solid recognizable trademark, offering a value proposition for franchisees to invest in their own business. By Dawn Abbamondi
VETERAN APPRECIATION
Success in franchising starts when a founder creates a brand worth following. They establish a system that has a solid recognizable trademark, offering a value proposition for franchisees to invest in their own business.
In turn, franchise owners lead their team to deliver on the brand promises in their community.
Every single component of a franchise system comes together in a microcosm of people working toward a common goal: to make the brand more recognizable, create a household name and a community that is bigger than the sum of its parts.
Franchisors know they need leaders who are focused on building the future. Veteran owners fill that role and so much more; after serving their country, business ownership utilizes their skills, training and natural talent to lead employees and continue to serve others.
Retired military personnel have an incredible background with tremendous value. Veterans seek a good, solid business to own. They spend the time to understand all aspects of the initial investment to make sure it will fit into their budget. As someone who has served their country, they are looking to become a part of something that is greater than themselves.
If you are a franchise founder, you are always seeking new owners to join you. Look to veteran candidates who have the background, experience and cultural fit for your growing brand.
If you are a veteran, looking for your next move and a career change, this is an amazing industry, one where you can become part of a great community of like-minded peers, with mentors to lean on as a resource – people who have walked in your shoes before.
Perhaps, you are a business owner who has not yet made the move to franchise; you will be amazed at what you can accomplish when you bring others, especially veteran owners, along with you. Choose to franchise your business and share your success. Outline the steps, explain the system and replicate the model; lead them to find what you have already proven will work.
Veterans have the leadership traits to build brands in new communities.
Dawn Abbamondi
Dawn Abbamondi, chief marketing officer at SMB Franchise Advisors, has over 20 years of extensive franchising experience in the coffee, food, convenience, gift and floral industries. Abbamondi leads the areas of marketing, social media, public relations, web development and lead generation. SMBFranchising.com, 215-370-7998, Dawn@SMBFranchising.com