For more than 30 years, Cartridge World® USA has been known for its brick-and-mortar stores, and it’s now evolving into a home-based executive model that gives franchisees the freedom to work from anywhere with unlimited earnings potential. By Patty Horansky
For more than 30 years, Cartridge World® USA has been known for its brick-and-mortar stores, and it’s now evolving into a home-based executive model that gives franchisees the freedom to work from anywhere with unlimited earnings potential.
The model offers low points of entry, overhead, inventory and labor. It also eliminates other expenses associated with a retail store, according to Greg Carafello, president and CEO. Introduced in 2014, the model is furthering the brand’s reputation as a provider of sustainable printing solutions through its recycling and remanufacturing of ink and toner cartridges.
Cartridge World’s new emphasis is on B2B sales, providing small- to medium-sized businesses with savings over competitors. The brand’s signature service is its No-Cost Printer Program™, which provides clients with free printers and servicing when they sign a three-year agreement to purchase toner. The brand also offers a subscription-based program for discounted supplies.
While Cartridge World currently operates about 90 retail stores, it also has about 30 executive models. The brand’s goal is to grow to 300 in the next five years, which should easily be attainable, considering its careful attention to brand loyalty. It boasts a retention rate of more than 90% among its clients and generates repeat business.
Another of several new initiatives launched in the past year is Cartridge World Academy, which helps new owners get up and running in two to three weeks. Training consists of two weeks of formal instruction, including five three-hour days via Zoom with Carafello and other mentors, as well as 30 hours of self-paced learning. Mentors also visit new owners on opening day to ensure their success.
“Our goal is to drive profitability for every franchisee,” Carafello said.
Cartridge World services eight vertical markets, including schools, hospitals, CPAs and car dealerships, and it’s now expanding into the lucrative government sector where eco-friendly products and services are often mandated.
The brand seeks owners who have B2B experience or are skilled at building relationships as well as those who are likable, enthusiastic and hard-working.
“If you’re good at relationship- building, you’ll be good at this,” Carafello said.
Patty Horansky