Cartridge World USA is a low-cost, high-profit business that gives its franchisees the opportunity to work from home while providing clients with affordable and eco-friendly printers, supplies and services. By Patty Horansky
Cartridge World USA is a low-cost, high-profit business that gives its franchisees the opportunity to work from home while providing clients with affordable and eco-friendly printers, supplies and services.
Founded in 1988 and franchised in 1997 as a brick-and-mortar business, the brand established an executive, home-based model in 2014, adapting to the ever-changing high-tech world.
According to Chief Marketing Officer Grant Gooley, the brand is emphasizing the growth of the executive model in which franchisees can work from anywhere they want. They’ll also benefit from low overhead, no inventory or employees, unlimited earnings, recurring revenue and work-life balance.
Cartridge World USA is a proven business model recognized worldwide for its recycling and remanufacturing of toner cartridges. The brand provides small- to medium-sized businesses and homes with major savings over big-box stores and other competitors.
“We’re a white-glove service,” Gooley said, adding that other large companies don’t solve consumers’ printing problems.
Toner sales is just one way the brand is addressing consumer needs, such as tracking and managing printer usage, servicing inefficient printers and ordering printing supplies. It’s able to manage print services through its community-based franchisees and commitment to excellence.
“All things printing, you’ve got somebody on your side,” Gooley said.
Cartridge World USA’s signature service is its subscription-based, No-cost Printer Program™, which can lead clients to receive discounted toner and cartridges, supplies and services.
The brand has more than 120 franchises and is still growing. It seeks franchisees with an entrepreneurial spirit and an interest in technology as well as those who enjoy building relationships.
Cartridge World USA puts heavy emphasis on marketing, training and ongoing support. Training includes 40 hours online, live webinars, a detailed guide of standard operating procedures and more.
“I feel strongly that the benefit of Cartridge World is entrepreneurs helping other entrepreneurs,” said Gooley. “It’s not about selling more than it is about solving business pain points for SMBs.”
Cartridge World USA has big goals for investing in systems and processes to support franchisees and looks forward to expanding into new markets and territories.
“We are focused on the growth of Cartridge World, of being at the forefront in an industry that needs a fresh, innovative approach,” Gooley said.
Patty Horansky