According to a recent report by Grand View Research, the national frozen dessert market was valued at $30.95 billion in 2021 and is projected to rise at a rate of 4.6% by 2030. The study suggests that novelty flavors and product launches will be key drivers for industry growth. By Lizzy Yeserski
According to a recent report by Grand View Research, the national frozen dessert market was valued at $30.95 billion in 2021 and is projected to rise at a rate of 4.6% by 2030. The study suggests that novelty flavors and product launches will be key drivers for industry growth.
Since its humble beginnings on a front porch outside of Philadelphia in 1984, fueled by a passionate fan base, Rita’s Italian Ice & Frozen Custard has consistently innovated to be a leader in the frozen dessert space.
“We are the world’s largest Italian ice and frozen custard brand,” confirmed Lori Shaffron, senior director of franchise sales.
Today, Rita’s serves frosty joy to millions of delighted customers in over 30 states and at approximately 600 locations. Because the company is 100% franchised, the corporate team is committed to analyzing market activity to develop indulgent treats and breathe new life into their promotions.
“Rita’s is always staying up on trends in the marketplace, and we always have new products,” said Brianne Barket, Rita’s director of product development. “It builds excitement not only for our corporate office but our franchisees that are in our stores every day – trickling down to our consumers.”
In 2023 alone, Rita’s introduced frozen coffee and two brand-new ice flavors – gummy bear and peach ring. Describing the latter, Barket noted that it tastes just like the peach-flavored gummy candy of yesteryear.
“It hits two demographics. It’s got the nostalgic effect as well as having a kid-focused flavor,” she said.
Rita’s represents a simple, community-driven operation for franchise owners, with two flagship products – ice and custard – that can be tweaked to provide unlimited flavors, different combinations and exciting seasonal offerings.
“And it’s a fun place to work,” Shaffron said. “For most people that work there, this is their first job; they’re between 14 to 18. Rita’s becomes an employer of choice.”
The corporate team won’t stop elevating the brand. They continue to identify new growth avenues, such as digital and mobile sales, third-party delivery and take-home opportunities. These new growth avenues allow them to deliver on the happiness that Rita’s promises.
“Any time is a great time to open a Rita’s, but now more than ever to build that happiness that the world needs,” concluded Barket.
Lizzy Yeserski