Behind every great paint job at That 1 Painter is a 30-plus-person support network helping franchisees achieve the American dream. More than just experts in the painting and home services space, That 1 Painter has built an onboarding and operations experience that’s propelled them to become the fastest-growing painting franchise in the U.S. By Sarah Lindauer
Behind every great paint job at That 1 Painter is a 30-plus-person support network helping franchisees achieve the American dream.
More than just experts in the painting and home services space, That 1 Painter has built an onboarding and operations experience that’s propelled them to become the fastest-growing painting franchise in the U.S.
“It all starts with our never-alone policy,” said Jay Nielsen, vice president of franchise development at That 1 Painter. “At launch, we ensure that our franchisees have absolutely everything they need to succeed, and we prioritize our people and culture above everything else.”
During onboarding, new franchise owners are assigned a dedicated onboarding manager who walks them through how to set up the business, step-by-step. “Their onboarding manager tells them, ‘Grab your phone and enter my number as your new best friend because, over the next 60 days, we’re going to be working together to get this franchise launched successfully’,” shared Nielsen.
Thanks to this level of support, no prior painting or entrepreneurship experience is needed to find success in the business. Nielsen calls it a system that anyone can step into.
After the business launches, That 1 Painter then transitions the owner to the operations team for daily support on matters involving sales, employment, marketing and more. Franchise owners also have access to weekly coaching to assist with matters, like tracking profit margins. “We want to provide more support than they could possibly take advantage of. That’s one of the reasons we have such a huge team,” said Nielsen.
A crucial element of That 1 Painters’ support system is its in-house marketing agency run by its parent brand, ResiBrands. “It’s difficult to find a home service brand with more content than us,” confirmed Nielsen. From YouTube to Pinterest, Instagram to Facebook, and LinkedIn to Twitter, That 1 Painter’s content runs the gamut. The brand’s goal is to get franchisees’ businesses in front of the customer, so whenever house renovations are needed, That 1 Painter is top of mind.
“Our content team is making videos every single day. They’re doing podcasts. They’re doing photography. They’re going out to job sites and getting all of this content for our franchisees because we know that content is king,” confirmed Nielsen. “Part of our launch is making the franchisee the most famous business owner in their city.”
Nielsen also highlighted how franchise owners benefit from That 1 Painter’s exceptional customer service reputation. The brand’s teams “promise to be the best house guests their customers have ever had,” as Nielsen put it, starting with asking if they should take off their shoes when they enter the house to clarifying what other house rules should be followed.
With a robust support network for franchise owners, in-house marketing content and excellent customer service, it’s no surprise that That 1 Painter has grown to 77 territories across the U.S.
“We are about legacy building over here, and we will be there with you every step of the way to achieve that dream,” Nielsen said.
Sarah Lindauer