In a world that continues to find new avenues for bringing people online, businesses are recognizing just how critical it is to connect with this growing audience. RedKnight Marketing, a digital marketing firm, understands there is no one-size-fits-all approach to an online presence. By Elice Morgenson
In a world that continues to find new avenues for bringing people online, businesses are recognizing just how critical it is to connect with this growing audience. RedKnight Marketing, a digital marketing firm, understands there is no one-size-fits-all approach to an online presence. By using a personalized technique, RedKnight carefully evaluates clients to define their brand and develop a powerful marketing package.
Founder Gudmundur “Gummi” Sigurdarson explained the systematic process he follows when developing a digital marketing package. “Everybody has a brand. My job is to figure out what it is and determine whether it is the brand that they want or the brand that happened,” he said.
While some people think of the internet as an impersonal space filled with faces hidden behind screens, RedKnight’s team prides itself on the relationships it builds with clients. “We are a digital marketing firm built on personal relationships,” Sigurdarson said. “An ideal franchisee will be comfortable building these relationships and networking with the public. Those skills will not only be beneficial but essential, especially during the startup process.”
These relationships result in marketing plans tailored to the brands’ specific goals and interests. Instead of the cookie-cutter methods and commonplace strategies that other marketing firms use, RedKnight remains dedicated to understanding its clients’ individualized marketing needs. “We spend more time figuring out who they are and what is important to them before we put one piece of marketing out there. Additionally, we provide a reliable and consistent option for clients who need marketing services without the costly prices of an agency,” Sigurdarson explained.
RedKnight Marketing’s unwavering commitment to franchisees helps them achieve success. “We want to build on the natural skills of each franchisee by letting them take on as much of the work as they want,” Sigurdarson said. “They will be developing client relationships and marketing strategies, but we will be taking on the technical execution of each marketing plan.”
Elice Morgenson