There are plenty of reasons to patronize small businesses within your community, whether it’s to support the local economy, be more environmentally friendly, or to enjoy a more personalized experience. Unfortunately for small businesses and emerging brands, one of the greatest growth challenges can be establishing awareness among a target customer base. By Tamara Rahoumi
There are plenty of reasons to patronize small businesses within your community, whether it’s to support the local economy, be more environmentally friendly, or to enjoy a more personalized experience. Unfortunately for small businesses and emerging brands, one of the greatest growth challenges can be establishing awareness among a target customer base. Knowing how, when and where to reach prospective customers in order to boost business can be an ongoing conundrum, particularly for resource-strapped small businesses that might not have the flexibility to invest in a multitude of advertising mediums. Enter: N-Compass TV.
Since 2008, N-Compass TV has been helping local businesses reach customers as they go about their day, through a robust network of indoor billboards using digital TV screens. This out-of-home advertising method is fully community-based, allowing local businesses to use their space to help spread the word about other businesses in the area. This can help small businesses remain top of mind for local customers who have the opportunity to view a digital ad multiple times throughout their day, from screens at their local coffee shop and the doctor’s office to the restaurant they go to for dinner.
“By bringing billboards indoors, we reduce advertising costs and feature our advertisers right where their community and customers spend the most time: in the businesses that make up the backbone of the local economy,” said Jocelyn Smialek, creative and marketing director at N-Compass TV.
With over 100 active networks run by entrepreneurs – ”authorized dealers” – across North America, N-Compass TV offers a unique opportunity to essentially be in the business of supporting small businesses. The way it works is that dealers have their own territory where their primary role is to establish host businesses and sell the advertising spots to be featured on the screen-sharing network. From there, the N-Compass TV corporate team does a lot of the heavy lifting as far as asset creation, network management and development.
The ease and flexibility of N-Compass TV’s business model make it a perfect option, no matter an entrepreneur’s goals. If the idea is to create a source of passive income, N-Compass TV lends itself to that with a recurring revenue model that keeps money flowing after some initial legwork is done to build out the system of hosts and advertisers in your territory. If the idea is to build a business that scales over time, N-Compass TV’s authorized dealers can take a more active approach to growing the business, such as by bringing on additional staff to help expand the network of hosts and advertisers at a more rapid rate.
At the end of the day, N-Compass TV offers a strong foundation and infrastructure around which budding or established entrepreneurs can build a thriving business – whatever their ideal business might look like.
“N-Compass TV dealers share the voices of businesses in their community while earning financial freedom with an easily scalable and flexible business model,” said Smialek. “From our in-house creative team’s ad design, to our locally operated screen networks and online marketing services, since our start we’ve never stopped growing to meet new marketing challenges and opportunities.”
Tamara Rahoumi