My Eyelab has remained at the forefront of the optical industry by providing patients with state-of-the-art eye care that is reliable, affordable, and fabulously easy. A proprietary telehealth platform allows stores to take walk-in eye exam customers in addition to customers who have previously made appointments. By Elice Morgenson

My Eyelab has remained at the forefront of the optical industry by providing patients with state-of-the-art eye care that is reliable, affordable, and fabulously easy. A proprietary telehealth platform allows stores to take walk-in eye exam customers in addition to customers who have previously made appointments. The private My Eyelab brand of glasses provides a large and unique selection of frames, lenses and top-brand contact lenses at affordable prices for everyone.

My Eyelab has developed state-of-the-art facilities with a multitude of systems to keep costs down for business owners. Traditionally, keeping an ophthalmologist on staff was a very costly aspect of an eye-care facility. However, My Eyelab has eliminated this costly overhead expense by leveraging a proprietary telehealth solution and national doctor network to provide customers with a comprehensive telehealth eye exam.

A proprietary point-of-sale system helps streamline the cost of goods to maximize margins related to administrative tasks and customer orders. Static inventory in each showroom reduces the amount of inventory stored onsite, and inventory will not expire and need to be replaced. The dedicated My Eyelab call center is open seven days a week to help schedule customer appointments and answer any questions they may have. This resource allows staff to focus on providing the best customer service and in-store experience for customers. Marketing campaigns are run by the dedicated My Eyelab team, which buys, places, and creates all advertising needed to drive traffic and appointments to the store.

The technology-driven approach My Eyelab has taken allows the brand to dominate the vision-care industry and continuously expand the existing market and new markets. My Eyelab’s franchising is growing at a steady rate, with roughly 75 to 100 new franchises added per year. As the demand for eye care steadily increases, this is the perfect time to join a career in vision care that is clearly the preferred choice.

Visit myeyelabfranchise.com for additional information.

– Elice Morgenson