Are you familiar with the “out-of-home” advertising industry? Before you say no, ask yourself if you’ve ever driven passed a billboard. If you can answer “yes,” you’ve already come face-to-face with “out-of-home” advertising. By Rochelle Miller
Are you familiar with the “out-of-home” advertising industry? Before you say no, ask yourself if you’ve ever driven passed a billboard. If you can answer “yes,” you’ve already come face-to-face with “out-of-home” advertising.
Like its name suggests, out-of-home advertising refers to any advertising media found outside of the home. This rapidly growing business segment cannot be ignored, as it is expected to expand to a $26 billion industry in the next two years, according to data provided by N-Compass TV, a digital billboard company that is on the forefront of this industry.
N-Compass TV brings digital billboards that look like television screens inside local businesses, allowing advertisers to target restaurant patrons, retail shoppers, and consumers. The company has been growing thanks to franchising, and continues to attract investors because it’s an ideal fit for anyone seeking passive income – and those who want a home-based business.
“This business allows you to work from a home office, so there are no costly office rental fees. There is very little overhead, and the business model is structured so that there is fast cash flow,” said Kara Rosen, national sales director of N-Compass TV.
The initial investment for authorized dealers starts at $35,000, and the business is scalable to meet each entrepreneur’s specific needs. “With 100% back-office support for the lifetime of your business from N-Compass TV, you are able to scale your business to any size. There is huge ROI potential,” Rosen explained.
Steady, recurring revenue is part of its business model, as ads are created with a plan to be repeated three, six or 12 months at a time for best marketing practices. Other benefits for authorized dealers of the Colorado-based brand are large designated territories that are offered in three packages based on population, ranging from 100,000 to 500,000.
Comprehensive training via Zoom is included to help authorized dealers successfully target prospective customers and host locations, from eateries and recreational facilities to automotive service centers and medical offices. The company supports authorized dealers with startup marketing, and sales materials such as host and advertising contracts and digital sales presentations. Creation of advertisements for hosts is also included.
One key benefit that N-Compass TV offers authorized dealers is that the business owner keeps all sales proceeds minus two flat fees, so there is no percentage of overall revenue that needs to be set aside.
The biggest perk for most authorized dealers seems to be the flexibility in not having to man a brick-and-mortar location during set hours. “Your schedule is your own. You have the freedom to design your life and your lifestyle. Whether you want to work this business part time or full time is up to you,” Rosen said.
For more information regarding franchise opportunities with N-Compass TV, visit n-compass.tv or call 518-779-3767.
– Rochelle Miller