When someone is thinking of a lower overall investment, mobile businesses often come to mind. The mobile franchise industry is always a bright idea, maybe even more so in 2020. Brands in the “man in a van” home and personal services categories are seeing more interest than ever by franchise owner candidates. By Dawn Abbamondi
When someone is thinking of a lower overall investment, mobile businesses often come to mind. The mobile franchise industry is always a bright idea, maybe even more so in 2020. Brands in the “man in a van” home and personal services categories are seeing more interest than ever by franchise owner candidates.
Even if the global pandemic has made you tired of working from home, owning your own home-based business is vastly different. The flexibility of managing your own growth potential, leading a remote workforce and being able to serve the local community with a much-needed service is appealing.
Benefits such as quick startup, little to no rent, lower investment costs and simpler operations make an attractive model. Plus, there are many brands available, making it easier to choose the right option for you.
Established brands have made inroads with local awareness of their name, services, and image and as a result might have limited territory. You know, the ones with totally wrapped vehicles you can recognize from a distance down the road. Here, you might have to make a decision to travel farther to your territory.
Emerging franchises on the other hand, likely have local areas available, but you may need to work a little bit harder to establish awareness of the brand name. Yet, keep this in mind: if you are well connected as a leader in your community, whether from personal or professional networking, you can leverage those relationships to earn word-of-mouth introductions to potential clients and launch quickly.
Mobile-based businesses offer wide ranges of options, from tech and computer support to home and commercial security. Maybe consider fitness-equipment repair or personal training, bringing workouts to clients. You could offer enrichment programs with fun educational past-times to inspire kids, or think outside the box (I mean, home), and install recreational equipment for children to play in their backyard – both of which give parents a much-needed break.
Whichever way you go, choosing a mobile business is a very attractive model and you should be able to find a franchise brand that offers you the opportunity to shine.
– Dawn Abbamondi
Dawn Abbamondi, Director of Brand Development & Marketing at SMB Franchise Advisors, has over 20 years of extensive franchising experience in the coffee, food, convenience, gift and floral industries. Dawn leads the areas of marketing, social media, public relations, web development and lead generation. Contact her at 215-370-7998, Dawn@SMBFranchising.com, or visit SMBFranchising.com.