A few months before the COVID-19 pandemic hit the U.S., forcing nationwide retail closures and altering the way every industry conducted business, Sterling Davis invested in WaterStation Technology. By Jessica Jones
A few months before the COVID-19 pandemic hit the U.S., forcing nationwide retail closures and altering the way every industry conducted business, Sterling Davis invested in WaterStation Technology.
“I had found the company online and was chatting with their execs for a while, fully vetting the concept and their franchise agreement before signing on,” Davis said. “Not long after we launched, COVID hit, and businesses everywhere were put on hold.”
As a new investor, Davis was understandably anxious: How would the next several months affect his new endeavor? But the Indiana-based entrepreneur soon realized just how recession-resistant his new investment was.
“Water is one of the necessary elements of life,” Davis said. “And even during the global pandemic – maybe even more so than usual – people were going to the grocery store and filling up their containers with water.”
Billed as a passive, long-term investment with no hidden fees or additional costs, WaterStation Technology, which manufactures, deploys and operates water purification machines that produce alkaline water, has attracted a varied mix of investors since its launch in 2012. Requiring no brick-and-mortar setup and zero overhead, the business model is perhaps best known for its mobile capabilities and turnkey operation.
“This industry was deemed essential, so it definitely was a good move,” Davis said. “While other retail businesses faced eviction and basically turned sideways, WaterStation Technology continued to produce. This investment enabled my wife, Lindsay, and I to take a breath – there was still residual income each month and we could focus our attention on other endeavors.”
Utilizing a specialized filtration system to purify and mineralize water on demand, WaterStation Technology has been revolutionizing the way consumers purchase filtered water for the past nine years. Found predominantly in participating grocery and convenience stores, the state-of-the-art vending machines allow shoppers to refill their containers and purchase alkaline water with the rest of their groceries. The model is attractive to investors, who are provided with a package of units that are dispersed in secured partner locations.
WaterStation Technology owners manage their machines remotely, monitoring their output and income through a portal that gauges sales and performance. If an issue arises, experts from WaterStation Technology correct the problem, allowing owners to control their package of WaterStation filtration units from hundreds of miles away.
“I operate 350 units that are located in different regions throughout the country, the majority of which are clustered within a couple of different states,” Davis said. “It’s a wonderfully passive investment, you can be minimally involved and manage your assets. I review reports to make sure every-thing is functioning properly.”
Davis, a degreed engineer who has more than a decade of manufacturing experience in the automotive and cleaning industry, also owned a Snap-on tool franchise for several years before becoming involved with WaterStation Technology. He also currently owns a multi-family investment company in his hometown.
“I was very happy to be a part of the WaterStation Technology business model this year,” Davis concluded. “With all of the uncertainty in the world affecting all businesses and industries, it was comforting to always have dependable income each month.”
– Jessica Jones