Billed as a passive, long-term investment with no hidden fees or additional costs, WaterStation Technology, which manufactures, deploys and operates water purification machines that produce alkaline water, has attracted a varied mix of investors since its launch in 2012. By Jessica Jones
Billed as a passive, long-term investment with no hidden fees or additional costs, WaterStation Technology, which manufactures, deploys and operates water purification machines that produce alkaline water, has attracted a varied mix of investors since its launch in 2012. Requiring no brick-and-mortar setup and zero overhead, the business model is perhaps best known for its mobile capabilities and turnkey operation.
“With WaterStation Technology, there are no build-out costs, no inventory, no full-time personnel on your payroll,” noted Dick Humphrey, vice president of business development for WaterStation Technology’s broker networks. “Instead, your units are tied directly into a carefully scouted location’s water source, delivering filtered water at an affordable (vs. plastic water bottles) price point from their self-serve vending machines that are accessible 24-hours a day.”
WaterStation’s management oversees their machines remotely, monitoring their operation integrity, output and income through a portal that gauges sales and performance. If an issue arises, experts from WaterStation management correct the problem, allowing owners to control their package of WaterStation filtration units from hundreds of miles away.
“Many of our owners live quite a distance away from their WaterStation units,” Humphrey said. “But that’s the beauty of this business model. It runs simply and efficiently. The only responsibility investors have is to check on their machines remotely. It’s a completely mobile business opportunity that can be performed entirely from your home base.”
Utilizing a patent-pending filtration system to purify and mineralize water on demand, WaterStation Technology has been revolutionizing the way consumers purchase filtered water for the past eight years. Found predominantly in participating grocery and convenience stores, the state-of-the-art vending machines allow shoppers to refill their containers and purchase alkaline water with the rest of their groceries.
Their new Loyalty Reward Membership application allows a touchless operation – which is important with the COVID-19 pandemic – along with point systems for free water for the consumer and a special membership price for refills of their water bottle containers. The model is attractive to investors, who are provided with a package of units that are dispersed in secured partner locations.
“Depending on placements, every unit is available to consumers 24 hours a day, 365 days a year,” Humphrey said. “So investors are earning money even while they sleep. It is a truly watershed technology that is not only potentially more lucrative than the bottled-water industry but also much more ecologically responsible and sound.”
There are no plastic bottles left behind, no faucet contamination, and no spiraling costs for recycling. Water simply percolates through a series of natural minerals to instantly create a virtual spring water infused with electrolytes and an alkaline pH.
“Our mission is to provide individuals, towns, cities and whole nations with a healthier and less expensive drinking water, delivered through more responsible purification systems that do not damage the environment,” Humphrey said. “We feel privileged to be on the vanguard of a movement to purify the world’s drinking water, which itself is the essence of life.”
According to Humphrey, water is the second-fastest-growing category in grocery stores, and WaterStation’s self-serve capabilities helped propel the company through the COVID-19 pandemic.
“Our machines accept cash/coin, debit/credit and mobile payment with no personal interaction, so they were a smart and safe option throughout the world’s COVID crisis,” Humphrey said.
And the role of investors is completely remote.
“Our Joint Venture Owner business model allows investors the opportunity to partner with WaterStation Technology in supplying the purist water to consumers throughout the U.S.,” Humphrey concluded. “It’s truly a mobile business because you can perform ownership duties from anywhere you choose.”
– Jessica Jones