WaterStation Technology, which has been revolutionizing the way consumers purchase filtered water since 2012, has been billed as a passive, long-term investment with no hidden fees or additional costs. By Jessica Jones
WaterStation Technology, which has been revolutionizing the way consumers purchase filtered water since 2012, has been billed as a passive, long-term investment with no hidden fees or additional costs. Attracting a varied mix of investors since its launch, the concept requires no brick-and-mortar setup and zero overhead and is well-known for its mobile capabilities and turnkey operation. And while startup costs for this venture are not considered low; owners can expect to make an initial investment of $300,000 to $1 million. Company executives say the benefits that come along with ownership are priceless.
“Cost is a funny word because everything has a cost – be it time, effort, sacrifice or cold, hard cash,” noted Kristi Humphrey, who is in charge of market development for the brand. “In the case of WaterStation, our cost is very, very low in terms of using a business owner’s time spent away from the things they love outside of work. As a 100% passive opportunity, the owner can create and own a business that is managed completely for them.”
The company, which manufactures, deploys, and operates water-purification machines that utilize a specialized filtration system to purify and mineralize water on-demand, markets its product predominantly in participating grocery and convenience stores, allowing shoppers to purchase alkaline water with the rest of their groceries. Investors typically own several units, often in different territories, and check on their progress remotely.
“When it comes to peace of mind, I am fairly sure that benefit is priceless,” Humphrey said. “We offer a fixed rate of return that is unmatched with most other opportunities. There is no need to wonder about a monthly paycheck or return on the investment; we offer the peace of being able to calculate your monthly distribution.”
And coming soon, the brand will also offer a single-serve machine to dispense water into a personal water bottle as well as an ice machine.
“WaterStation continues to expand their brand and offerings to bring market diversification and continued interest,” Humphrey concluded.
– Jessica Jones