WaterStation Technology has been revolutionizing the way consumers purchase filtered water since 2012, with its specialized filtration system that purifies and mineralizes water on demand. By Jessica Jones
WaterStation Technology has been revolutionizing the way consumers purchase filtered water since 2012, with its specialized filtration system that purifies and mineralizes water on demand.
State-of-the-art vending machines located predominantly in participating supermarkets and convenience stores allow shoppers to refill their containers and purchase alkaline water with the rest of their groceries.
In addition to its convenience for consumers, the innovative business model appeals to those who are environmentally conscious.
“We are perfectly positioned at the intersection of several prominent issues currently facing our society,” said Kristi Humphrey, market development manager for the investment-based company. “There is a growing awareness that our water infrastructure is in need of repair, which has led to a skepticism of tap water.”
Humphrey cited a recent J.D. Power survey that found 25% of U.S. residents do not drink tap water. She said Americans are seeking a safer option.
“One in every four people is looking for an alternative,” she said. “Unfortunately, that alternative is typically plastic water bottles. The mass consumption of plastic is causing an effect on the planet. Purchasing in bulk reduces that consumption drastically.”
Characterizing its bottleless water stations as “planet friendly and human healthy,” WaterStation Technology focuses on an environmentally and health-conscious
demographic in a thriving wellness sector. Touting the benefits of alkaline water, which has a higher pH than average drinking water, the company provides investors with a package of units placed in secured partner locations. Within these units, water percolates through a series of natural minerals to create a virtual spring water with electrolytes and higher alkalinity.
“Since 2017, Americans have consumed more water than soft drinks,” Humphrey said. “More people are looking for a tap water alternative and they are consuming more of it. That creates a perfect niche for WaterStation!”
– Jessica Jones