Mary Ann Stallings, owner/founder of Bridge to Better Living, is grateful she had the foresight to include virtual-tour technology in her business model early on. With the onset of COVID-19, this decision would serve franchises greatly by providing the tools needed to continue to serve clients. By Cindy Charette
Mary Ann Stallings, owner/founder of Bridge to Better Living, is grateful she had the foresight to include virtual-tour technology in her business model early on. With the onset of COVID-19, this decision would serve franchises greatly by providing the tools needed to continue to serve clients.
Following social-distancing guidelines for the safety of staff and residents, senior living communities have been closed to visitors for tours. However, with Bridge to Better Living’s technological capabilities, clients seeking assistance with finding the right living arrangements for themselves or loved ones can experience a live virtual tour and consultation with each community being considered.
With this capability, clients are connected to a living community’s team representative who gives them a virtual tour of the rooms, buildings, and grounds, and answers questions in real time. Those who are faced with making this important decision can get a real understanding of the community’s layout, culture, amenities, and more. The virtual tours also allow both parties to get to know each other before actually meeting in person. Not only is Stallings exceeding the expectations of her clients with virtual tours, but she is simultaneously building upon important relationships with local living communities by providing them with virtual-tour setup and training.
Additionally, in order to maintain a professional and confidential space for clients, Bridge to Better Living’s business model was set up to recommend a small office. With the virtual tours taking off, clients have a comfortable place to come to experience the tours in complete privacy and safety. Having an office environment compared to working as a remote business is another aspect, among many, that makes this brand stand out.
Fortunately, the senior-care industry continues to be a growing and sustainable market. In the midst of a global healthcare crisis, those faced with the additional challenges of finding the best living communities for themselves or family members are relieved to know Bridge to Better Living will be there to help make such an important decision.
For more information, visit BridgetoBetterLiving.com.
– Cindy Charette