When guests walk into Überrito Fresh Mex, they immediately recognize what makes the fast-casual Mexican concept special. From the hospitality of the staff serving bold-flavored cuisine to the lively restaurant atmosphere, Überrito is the go-to spot for guests of all ages. By Jorgette Krsulic
When guests walk into Überrito Fresh Mex, they immediately recognize what makes the fast-casual Mexican concept special. From the hospitality of the staff serving bold-flavored cuisine to the lively restaurant atmosphere, Überrito is the go-to spot for guests of all ages. Pete Pascuzzi, CEO of MRI Heritage Brands, explained the passion and philosophy that drive the brand: Überrito is committed to serving rich, traditional Mexican meals with fresh, quality ingredients at a value-driven, competitive price point.
Ready to please every palate, Überrito has countless flavor-loaded menu options. Guests engage in a build-your-own dining experience, customizing their own burrito, bowl, salad or nachos, with several options for protein, rice and beans, toppings, salsas and side options. Made-from-scratch and freshly prepared are the foundation for the ultimate guest experience at Überrito.
Überrito is just as committed to the franchisee experience, too. Weeks before new franchisees open their doors, Überrito’s food truck will roll into the community to help customers get a taste of what the brand has to offer. The food truck offers the same high-quality menu options as the brick-and-mortar location and introduces locals to the brand’s mobile app and customer loyalty program, helping franchisees start with an existing base of customers before their grand opening. Also, the food truck enables franchisees to participate in the local community and charitable events.
Überrito is backed by years of franchising and brand management, enabling the brand to deliver the support and training needed by its franchisees. Ideal candidates have an entrepreneurial mindset and are enthusiastic about providing exceptional food and service to members of their local community.
To honor America’s veterans, Pascuzzi has authorized Überrito to waive the franchise fee for military service members.
Jorgette Krsulic