Indoor golf isn’t just a trend; it’s a movement, and The Back Nine® Golf is leading the charge. With more than 300 territories sold in 40 states, and international expansion underway, the brand is taking on the surge in demand for year-round play. Behind that growth is something more powerful than a business plan: a founding story that continues to shape the company today. By Tamara Rahoumi
Indoor golf isn’t just a trend; it’s a movement, and The Back Nine® Golf is leading the charge. With more than 300 territories sold in 40 states, and international expansion underway, the brand is taking on the surge in demand for year-round play. Behind that growth is something more powerful than a business plan: a founding story that continues to shape the company today.
“It’s a key component of our success,” said Curtis Reed, chief marketing officer. “The Back Nine was born from a golfer’s passion, not a boardroom strategy. This matters because everything we do is rooted in the love of the game. Our decisions are always measured against the question: “Is this what golfers want? Back Nine exists to make golf more accessible, not to replace traditional outdoor golf. We aren’t just opening franchises; we’re creating spaces where golfers of every level feel like they belong.”
That authenticity translates directly into the franchise opportunity. Unlike concepts built purely around margins, The Back Nine Golf’s model is designed to serve golfers first, making it a stronger, more sustainable business for owners.
“With 24/7 access to private bays and technology that provides real performance feedback, every element of the concept is designed to give golfers unlimited access and a safe haven away from the noise.”
This golfer-first approach also builds the kind of loyalty most franchises dream of. The Back Nine Golf isn’t just a place to play; it’s a place where members return again and again – whether that’s for leagues, lessons, corporate events or a late-night round on Pebble Beach. That repeat engagement fits seamlessly with the brand’s membership model, giving franchisees recurring revenue while fueling steady growth. Operationally, the system is designed to stay lean and efficient.
“For an owner, it means running a sophisticated concept without the headaches of a large food-and-beverage operation or a sprawling entertainment center,” Reed said.
Additionally, the timing couldn’t be better to become a franchisee. Year over year, golf continues to grow in popularity. The sport has seen a surge in participation since 2020, with millions of new and returning players fueling demand for innovative formats. Indoor concepts like Back Nine Golf are uniquely positioned to meet that demand, offering year round play untethered from weather or tee-time availability.
“Golf is in the middle of a renaissance,” said Reed. “Younger players, women, families and corporate groups are embracing the game in new ways, and they want year-round access. Back Nine delivers that with a proven, scalable model. For entrepreneurs, this is a chance to join the fastest-growing indoor golf brand in the U.S. while the market is still expanding rapidly. Back Nine is Where Golf Never Sleeps™.”
The future of golf is being shaped right now, and The Back Nine Golf is at the center of that shift. For franchise owners, the appeal lies in joining a category that’s thriving – and a brand that’s proven its staying power.
Tamara Rahoumi