StretchLab

Demand for One-on-One Stretching Services Creates Devoted Following

IRVINE, Calif. — StretchLab, a one-on-one assisted stretching concept that launched as national franchise just last year has signed its 250^th franchise agreement, catapulting the brand into dozens of new markets and proving mass appeal from teenagers to 90-year-olds and anyone in between.

StretchLab currently has 79 studios open and will continue to grow in markets such as Chicago, New York, New Jersey, Northern and Southern California, North Carolina and South Carolina through the recent franchise agreements.

“There are countless ways people are getting in their next greatest workout and pushing themselves to the limit. We are successful in helping people recover and restore so they can keep up their fitness routines,” said StretchLab President Lou DeFrancisco. “In each new market where we open, we’re finding a built-in customer base already waiting for us.”

Launched as a franchise opportunity in February 2018, the brand is averaging more than 11 new signed agreements per month. As boutique fitness booms across all forms of exercise, StretchLab supplements each with boutique wellness – tapping into the 62 million annual health club visitors with a scientific recovery method, as well as anyone seeking reduced muscle and joint pain, improved posture or decreased stress. StretchLab’s 25- or 50-mintue sessions leave clients with the confidence to perform better.

At StretchLab, clients work one-on-one with highly trained Flexologists™ in an open, modern and friendly environment to increase mobility and flexibility and achieve a deeper, more advanced stretch than one can get on their own, creating a widespread and devoted following across the country.

In the Tampa, Florida area, local husband-and-wife team George Spowart and Soosie Lazenby signed an agreement to open three studios, the first of which opened this month in Largo, Florida. Spowart, the former Chief Marketing Officer of PODS and Lazenby, the owner of a local event and design company, evaluated dozens of franchise concepts and ultimately decided on StretchLab because they say it’s complementary, not competitive, to other fitness and wellness activities.

“Both of us have always been passionate about fitness so it’s exciting to bring our business experience to something we really believe in — getting involved with StretchLab was a natural next step for us,” said Lazenby.

Backed by Xponential Fitness, the largest curator of boutique fitness brands in the world, CEO Anthony Geisler established it to bring the highest-quality boutique fitness brands together under one umbrella. Housing brands across every vertical of the industry and accelerating their growth domestically and internationally, Xponential’s portfolio of brands includes Club Pilates, CycleBar, StretchLab, Row House, AKT, YogaSix, Pure Barre and STRIDE.

The total initial investment to open a single-unit StretchLab franchise is between $153,100 to $223,500. For more information, visit https://stretchlab.com/franchise/.