one-on-one assisted stretching services

StretchLab to open its first location outside North America with 50 studios planned for Australia.

IRVINE, Calif. — The nation’s premier assisted stretching franchise, StretchLab, announced today it has signed a Master Franchise Agreement in Australia, which gives the Master Franchisee the right to license at least 50 StretchLab studios to potential franchisees in the country over the next several years. The first studio is expected to open mid-year in Perth. StretchLab is one of nine brands owned by Xponential Fitness, a curator of leading boutique fitness brands with over 1,750 studios open worldwide.

The Australia agreement is a collaboration between StretchLab and Stretch X Operations Pty Ltd., a privately owned company started by entrepreneurs Matt, Bill, and Candice Gordin, a family team based in Perth, Western Australia. The Gordins have extensive experience with Xponential Fitness, having signed a Master Franchise Agreement with respect to CycleBar, another Xponential Fitness brand, last year and opening the first of up to 45 studios to follow.

“Xponential Fitness is excited to collaborate with the Gordins once again to bring another Xponential Fitness brand to Australia,” said John Kersh, Chief International Development Officer for Xponential Fitness. “The Gordins have exceeded expectations with CycleBar, and I’m confident they will continue that trend with StretchLab, which will be a great complement to the diverse fitness scene in Australia.”

New partners involved in the StretchLab deal include Tory Dickson and James Pattinson. Tory is a former Australian footballer who played for the Western Bulldogs in the Australian Football League (AFL) starting in 2012 and ended his AFL career in September of 2020. Making his debut in 2011, James is an Australian cricketer who plays for the Australian National Cricket Team as well as for the Victorian Cricket Team.

StretchLab has quickly grown in popularity over the past year even amidst the coronavirus pandemic, making its international debut in Toronto, Canada as well as opening 35 U.S. locations in 2020, followed by 10 [U.S.] locations so far this year.

The expansion of StretchLab to Australia continues Xponential Fitness’s international growth. Xponential, whose platform of brands includes StretchLab, Pure Barre, CycleBar, Club Pilates, Row House, YogaSix, AKT, STRIDE, and its newest brand, Rumble, has also recently opened studios in Saudi Arabia, Japan, South Korea, and the Dominican Republic, with additional studios expected to open in the coming months in Spain, Germany, and Singapore. For more information about StretchLab and to learn more about its various franchise opportunities, visit www.stretchlab.com/franchise.

About Xponential Fitness:

Founded in 2017 by Anthony Geisler, Xponential Fitness has built and curated a diversified platform of eight disruptive boutique fitness brands spanning across fitness and wellness verticals – including Pilates, indoor cycling, stretch, rowing, dance, running, boxing, and yoga. Currently, Xponential Fitness’s portfolio of brands includes Club Pilates, the nation’s largest Pilates brand; CycleBar, the nation’s largest indoor cycling brand; StretchLab, a concept offering one-on-one assisted stretching services and group stretch services; Row House, a high-energy, low-impact indoor rowing workout; AKT, a dance-based cardio workout combining toning, interval and circuit training developed by Celebrity Trainer Anna Kaiser; YogaSix, a modern boutique yoga brand; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements;  STRIDE, a treadmill-based cardio and strength training concept; and most recently Rumble, a boxing-inspired full-body workout that delivers 45-minute, 10-round, full-body strength and conditioning workouts crafted around specially designed water-filled, teardrop-style boxing bags. Visit www.xponential.com to learn more.

Leading Assisted Stretching Concept Continues to Expand and Draw Interest of Entrepreneurs Nationwide.

IRVINE, Calif. — StretchLab, a leading one-on-one assisted stretching studio continues its growth and domination in the industry after recently signing its 300^th franchise agreement. The new agreements will bring the rapidly-growing boutique wellness brand into five new markets across the country, demonstrating its popularity and demand among consumers of all demographics, a particularly unique aspect to the franchise concept.

StretchLab’s newest agreements will welcome the brand to the following cities: St. Louis, Missouri; Sacramento, California; Milwaukee, Wisconsin; Fairfield, Connecticut; and Toronto, Canada. The Toronto studio will mark StretchLab’s first international location. In light of the pandemic, there is a newfound need for assisted stretching, as evidenced by the 28 locations StretchLab has opened since March 2020, bringing its total number of current studios to nearly 100. The 100^th studio is slated to open in February in Colleyville, Texas.

“With health and safety a top concern in our country and many Americans left working from home, people are looking for new ways to stay healthy and active. We are committed to helping people restore their muscle and joint mobility and reclaim their freedom of movement in an effort to improve their overall health, and simply make them feel better,” said StretchLab President Lou DeFrancisco. “We are thrilled to partner with several new entrepreneurs to introduce industry leading assisted stretching services into their communities and change lives.”

Backed by Xponential Fitness, the largest curator of boutique fitness brands in the world, StretchLab has a widespread and devoted following across the country. At StretchLab, clients work one-on-one with highly trained Flexologists™ in an open, modern and friendly environment to increase mobility and flexibility and achieve a deeper, more advanced stretch than one can get on their own. Studios utilize TRX MAPS technology, which tracks mobility, muscle activation, posture and body symmetry, to create individually tailored and more holistic stretching programs for clients to achieve their wellness goals.

The total initial investment to open a single-unit StretchLab franchise is between $171,375 –$290,625. For more information, visit https://stretchlab.com/franchise/.

Boutique Stretching Concept to Open First Canadian Studio in Toronto in Early 2021.

IRVINE, Calif. — The nation’s premier assisted stretching franchise, StretchLab, announced today that it will open its first international studio in Toronto, Canada at the beginning of 2021. As demand for wellness services like assisted stretching continues to increase around the globe amidst the coronavirus pandemic, StretchLab is well-positioned for growth and success outside of the United States, where it already has nearly 100 locations open.

StretchLab’s expansion into Canada is being driven by a franchise agreement with Toronto resident Kevin McKague, who is also a university professor of Entrepreneurship and Strategy. The Toronto studio will be his first venture into business ownership and the perfect way to apply his many years of expertise.

“I’m incredibly excited to bring StretchLab to Canada,” said McKague. “As a Professor of Entrepreneurship and Strategy, I wanted to invest in a brand that I believed will be successful, had a great support team and will benefit my local community in Toronto.”

At StretchLab, clients work one-on-one with highly trained Flexologists™ in an open, modern and friendly environment to increase mobility and flexibility and achieve a deeper, more advanced stretch than one can get on their own. Once an oft-neglected and overlooked area of fitness, deep stretching is scientifically proven to be one of the most effective ways to decrease pain, lower risk of injury and provide people the ability to perform better at work, in the gym and in everyday life.

“With nearly 100 locations open in the US, we are thrilled to bring StretchLab to the Canadian market,” said Lou DeFrancisco, President of StretchLab. “We were very selective in awarding a franchise to our first international location, and we are confident that Kevin’s leadership background and passion for helping people will make him a fantastic StretchLab owner.”

This Canadian expansion is coming on the heels of an impressive year of growth and evolution for StretchLab. Despite the pandemic, the franchise has opened more than 24 studios in 2020, including new locations in California, Pennsylvania and Minnesota. On top of that, StretchLab rolled out the TRX MAPS machine, which identifies movement inefficiencies across four critical categories, in all of its studios earlier this year.

To learn more about StretchLab and its services, visit www.stretchlab.com. If you are interested in opening a StretchLab franchise, visit www.stretchlab.com/franchise.

StretchLab Stays a Cut Above with Machine that Measures and Analyzes Movement Inefficiencies

IRVINE, Calif. — StretchLab, the national assisted stretching franchise, is reaching for new heights with the integration of TRX MAPS Technology into its programming. The company announced today that the revolutionary machine which identifies movement inefficiencies across four critical categories – mobility, activation, posture and symmetry (MAPS) – will be rolling out in its 50-plus studios nationwide over the next few months, as well as all locations in development. StretchLab is the first assisted stretching brand to utilize this technology and has partnered with TRX to be the only assisted stretching brand that will use MAPS.

At StretchLab, clients work one-on-one with highly trained Flexologists™ in an open, modern and friendly environment to increase mobility and flexibility and achieve a deeper, more advanced stretch than one can get on their own. Once an oft-neglected and overlooked area of fitness, deep stretching is scientifically proven to be one of the most effective ways to decrease pain, lower risk of injury and provide people the ability to perform better at work, in the gym and in everyday life.

The TRX MAPS machine will be a huge asset to StretchLab’s offerings as technology continues to permeate the boutique fitness and wellness industry. MAPS uses 3-D technology to perform a total body movement assessment scan in under 30 seconds, as users perform 3 body-weight squats. Results are delivered on-screen and via email, which will allow StretchLab’s Flexologists to better serve the needs of its diverse members by fostering a customized movement plan and offering a measurable way to see progress in flexibility.

“With technology-driven and trackable workouts continually on the rise in the fitness industry, StretchLab is excited to bring this trend to the recovery space with the TRX MAPS machine,” said Lou DeFrancisco, President of StretchLab. “While the benefits of stretching and recovery are undeniable, we believe the integration of technology in this vertical will prove just how advanced and effective StretchLab’s programming and Flexologists are.”

Founded in 2015, StretchLab offers a variety of one-on-one personalized stretching services including a 25-minute stretch that concentrates on areas to focus on the client’s current stretching needs, as well as a 50-minute head-to-toe deep stretch that addresses all major muscle groups. In addition to one-on-one stretching services, two small format group stretching classes are also available, in which a Flexologist leads clients through a warm up and sequence of stretches to address major muscle groups.

To learn more about StretchLab and TRX MAPS technology, visit www.stretchlab.com. If you are interested in opening a StretchLab franchise, visit www.stretchlab.com/franchise.

Demand for One-on-One Stretching Services Creates Devoted Following

IRVINE, Calif. — StretchLab, a one-on-one assisted stretching concept that launched as national franchise just last year has signed its 250^th franchise agreement, catapulting the brand into dozens of new markets and proving mass appeal from teenagers to 90-year-olds and anyone in between.

StretchLab currently has 79 studios open and will continue to grow in markets such as Chicago, New York, New Jersey, Northern and Southern California, North Carolina and South Carolina through the recent franchise agreements.

“There are countless ways people are getting in their next greatest workout and pushing themselves to the limit. We are successful in helping people recover and restore so they can keep up their fitness routines,” said StretchLab President Lou DeFrancisco. “In each new market where we open, we’re finding a built-in customer base already waiting for us.”

Launched as a franchise opportunity in February 2018, the brand is averaging more than 11 new signed agreements per month. As boutique fitness booms across all forms of exercise, StretchLab supplements each with boutique wellness – tapping into the 62 million annual health club visitors with a scientific recovery method, as well as anyone seeking reduced muscle and joint pain, improved posture or decreased stress. StretchLab’s 25- or 50-mintue sessions leave clients with the confidence to perform better.

At StretchLab, clients work one-on-one with highly trained Flexologists™ in an open, modern and friendly environment to increase mobility and flexibility and achieve a deeper, more advanced stretch than one can get on their own, creating a widespread and devoted following across the country.

In the Tampa, Florida area, local husband-and-wife team George Spowart and Soosie Lazenby signed an agreement to open three studios, the first of which opened this month in Largo, Florida. Spowart, the former Chief Marketing Officer of PODS and Lazenby, the owner of a local event and design company, evaluated dozens of franchise concepts and ultimately decided on StretchLab because they say it’s complementary, not competitive, to other fitness and wellness activities.

“Both of us have always been passionate about fitness so it’s exciting to bring our business experience to something we really believe in — getting involved with StretchLab was a natural next step for us,” said Lazenby.

Backed by Xponential Fitness, the largest curator of boutique fitness brands in the world, CEO Anthony Geisler established it to bring the highest-quality boutique fitness brands together under one umbrella. Housing brands across every vertical of the industry and accelerating their growth domestically and internationally, Xponential’s portfolio of brands includes Club Pilates, CycleBar, StretchLab, Row House, AKT, YogaSix, Pure Barre and STRIDE.

The total initial investment to open a single-unit StretchLab franchise is between $153,100 to $223,500. For more information, visit https://stretchlab.com/franchise/.