Gene Nifenecker II founded Balloon Kings® in the Upper West Side of New York City in 2011. The Manhattan-based brand specializes in customizable balloon arrangements and décor for festive occasions such as birthday parties, anniversaries, wedding receptions, grand openings, corporate events and more. By Patty Horansky
Elva Alcala of Celina, Texas, worked in social services for some 20 years. She enjoyed her career but longed for a business of her own. As a young person, she loved to paint and draw but put aside her art as an adult. When her employer restructured in 2021, Alcala was let go. “I thought it was time for me to do something different and that I really loved,” she said. “I’ve always been interested in the arts.” By Patty Horansky