Getting a haircut should be as quick, easy, and affordable as going to the supermarket. That was the idea behind creation of the Supercuts franchise, which standardized the hair-care process in 1975, developing a 20-minute cut technique now adopted by thousands of salons. By Jessica Jones
Getting a haircut should be as quick, easy, and affordable as going to the supermarket. That was the idea behind creation of the Supercuts franchise, which standardized the hair-care process in 1975, developing a 20-minute cut technique now adopted by thousands of salons.
Still thriving 45 years later, the national brand is an important part of the annual $60 billion hair-care industry, operating more than 3,000 units across the country and accounting for a large portion of the needs-based beauty business. It’s a recession-resistant, recognizable brand with built-in demand in an under-competitive industry. But company execs say the best part of Supercuts ownership is that no prior hair-care industry experience is required. This franchise is primed for entrepreneurial professionals whose main goal is to own, operate, and grow successful businesses.
“As a Supercuts franchisee, your focus is building a solid, profitable business – not learning the tools of the hair-cutting trade,” said Jennifer Tatum, franchise development assistant at Regis Corporation, Supercuts’ parent company. “We give you the tools, training, and support and set you up with our established, proven systems in place for everything you need to know about operations, financials, and the marketing of your business. Our high-level, intensive training programs and relationship with top beauty schools allow us to recruit professionals to keep your operations and services at the highest of standards.”
Tatum points out that many Supercuts franchise owners operate multiple salons, which shows that this management opportunity has plenty of room for growth.
“You don’t carry a lot of overhead and there’s not a large staff of employees,” she said. “To own a Supercuts franchise, you really just need strong management and leadership skills with long-term focus on achieving results. Haircuts are the service our business provides, but it’s the characteristics of our model that drive the business and allows our franchisees to be successful.”
As the flagship brand of Regis Corporation, a global leader with more than 7,000 salons worldwide and annual revenue of approximately $2 billion, Supercuts provides franchise owners with a strong support system. Regis provides all operational systems, technology, and training and marketing resources.
“Our owners are given what they need to build their own success and Regis Corporate has a franchise support team located in Minneapolis, Minnesota, ready and able to help,” Tatum said.
For more information about franchise opportunities with Supercuts, visit SupercutsFranchise.com.
– Jessica Jones