As a moral responsibility to franchisees and members, whom he considers family, Bryan Klein, founder and CEO of THE MAX Challenge, decided to close all fitness centers and transition to virtual classes in light of COVID-19, even prior to any government mandates. By Cindy Charette

As a moral responsibility to franchisees and members, whom he considers family, Bryan Klein, founder and CEO of THE MAX Challenge, decided to close all fitness centers and transition to virtual classes in light of COVID-19, even prior to any government mandates. In fact, according to Hayley Guerra, director of marketing and development, every decision has been guided by a moral compass and made with care and compassion.

When membership rates were reduced to help those who might be facing financial difficulties, Klein’s one request was to “pay it forward” whenever possible. In response, members who could help offered to pay fees for other members in need. “Moments after we announced our intentions to the members, the messages started pouring in,” said Klein. “This not only brought a smile to my face and tears to my eyes, it also filled my heart with hope. People are good. A situation like this brings out the best in us. Together, we will not only get through this, but we will shine brighter than ever for the world to see.”

THE MAX Challenge’s signature program involves a 10-week challenge that includes fitness classes, nutritional counseling, and a motivational component for a complete transformation of body and mind. The decision to move forward with the virtual 10-week challenge was a bold move. However, Klein knew that maintaining the program would not only help the physical needs of members who have to stay at home, but it would help members’ psychological needs as well. Members are inspired by live testimonials and encouraged to maintain positive attitudes throughout an otherwise stressful time. Also, members get access to bonus classes on nutrition, cooking demonstrations, and motivational speakers.

Recently, non-members and members have gained access to THE MAX Challenge Nationwide Virtual Workout, which “features new instructors every Saturday from across the country,” explains Guerra. The first class was led by Klein with 1,200 watchers working out simultaneously. Within 24 hours, the YouTube video had over 10,000 views.

With a leader like Klein, THE MAX Challenge will continue to change and brighten the lives of franchisees, members, and even non-members alike. For more information, visit themaxfranchising.com.

– Cindy Charette