Ask most people about Midas, and they won’t tell you about the storied king in Greek mythology who turned everything he touched into gold. What more than likely comes to mind is the popular brand of auto-care centers that became a household name since its inception more than 60 years ago. By Rochelle Miller
Ask most people about Midas, and they won’t tell you about the storied king in Greek mythology who turned everything he touched into gold. What more than likely comes to mind is the popular brand of auto-care centers that became a household name since its inception more than 60 years ago.
Midas is one of the world’s largest providers of automotive services, offering brake, maintenance, tires, exhaust, steering, and suspension services at more than 2,100 franchised, licensed and company-owned Midas shops in 13 countries, including nearly 1,300 locations in the U.S. and Canada.
The auto-care industry giant is looking for new franchise owners as the brand continues to expand to keep pace with the increase in demand for auto-repair services. The auto-care industry is currently a whopping $392 billion market, and with more than 275 million vehicles on the road and the average age of a vehicle just under 12 years old, it’s no surprise that the need for repair services shows no signs of slowing down.
Besides ongoing training and outstanding resources, there are many advantages to investing in a Midas franchise. Here are six ways Midas offers franchise owners an edge in the automotive market:
- Over Six Decades of Franchise Leadership and Innovation
Established in 1956, Midas has amassed a proven track record that spans over six decades.
- Purchasing Power
The company offers a large selection of hundreds of tire brands, including major brands such as Michelin, Goodyear, Cooper, and Continental. This gives franchise owners the ability to offer a diverse portfolio of options that can support the needs of a large customer base.
- Exceptional Fleet Program Opportunities
Having an affiliation with Midas means gaining access to national accounts for repairs of fleets of vehicles. These large-volume jobs can help a business grow quickly and increase revenue.
- National Tire Distribution Network
Franchise owners enjoy access to a nationwide distribution network.
- Elite Brand-Name Recognition
Midas is a widely recognized name, and its iconic slogan “Trust the Midas Touch” is also easily identified with the brand. Franchise locations benefit from a comprehensive marketing program that includes television commercials, print advertising, and digital media.
- Powerful Local + National Marketing Support
In addition to national advertising and marketing efforts, the company provides all franchise owners with marketing templates for local efforts. According to Midas, franchise owners in many markets have formed advertising co-ops to develop local ad strategies to drive traffic. The brand also boasts a highly trafficked consumer website that can refer new business to their local shops, helping franchise owners to grow their business locations.
What if these advantages appeal to you, but you have no automotive experience? That’s not a problem, since Midas does not require any previous automotive-industry experience to get started. The company even has a special program for independent shop owners seeking to convert to a Midas location, so all bases have been covered. Discounts are available for veterans and first responders.
For more information regarding franchising opportunities with Midas, visit midasfranchise.com.
– Rochelle Miller