When Stacy and Barry Miller founded Sea Love, their intent was to create a luxury lifestyle brand in the experiential retail space that offered a unique, interactive customer experience. By Jessica Petrucelli
When Stacy and Barry Miller founded Sea Love, their intent was to create a luxury lifestyle brand in the experiential retail space that offered a unique, interactive customer experience.
Inspired by coastal living and centered around scent blending and candle making, the business model was crafted to use the power of scent to create emotional connections while providing clean home fragrance and lifestyle accents – a concept that has proven popular since the brand officially launched in 2021.
“This brand was born out of connection and community. At its heart, that’s what Sea Love is selling,” said Sierra Jones, director of development. “It was founded just one year after the start of the COVID-19 pandemic, when people were looking to once again gather and connect.”
The Sea Love experience involves hands-on “pour your own candle” workshops in a retail space with curated home and lifestyle products in a zen-like environment. The brand offers a high-quality and eco-friendly product – one that is made with all-natural premium soy wax, fine fragrance oils and cotton wicks.
The franchise itself is a low-investment opportunity with modest initial fees and minimal start-up costs, aiming for a faster return on investment, approximately within 36 months, and multiple revenue streams. Ideal franchisees are described as home accent enthusiasts, financially stable and organized, and they should enjoy working with people, appreciate clean products and be committed to growth.
“No background in sales or marketing is needed; you just have to be able to foster a strong community connection to succeed,” said Jones. “Sea Love franchisees make money through the scent-blending experiences, a curated retail boutique of home and lifestyle products and wholesale opportunities.”
Comprehensive support is provided to franchisees, including a dedicated launch coordinator, ongoing training in store operations, candle making and product ordering as well as design and merchandising assistance. Franchisees also receive marketing support and ongoing partnership tools that include coaching, seasonal planning calls and an annual summit. Additionally, the company is a semi-absentee franchise, allowing owners to manage the business while still maintaining other obligations.
Looking to the future, Sea Love is poised to keep growing, with plans already in the works for roll-on perfumes, soaps and more.
Jessica Petrucelli