Runningboards Marketing (RBM) has revolutionized the advertising industry with its proprietary software and comprehensive franchisee training program. By Brianna Bohn
Runningboards Marketing (RBM) has revolutionized the advertising industry with its proprietary software and comprehensive franchisee training program. Instead of customers spending time and money to seek out a designer, a marketing team and a tech company to create a digital-advertising campaign, they turn to RBM, which does it all and does it with its digital-advertising vehicle, or DAV.
Unlike the dimly-lighted billboards and worn-down bench advertisements that sit in the corners of a town’s landscape, the DAV drives on targeted routes, building exposure for businesses. When done properly, branding can shape a company’s reputation, boost credibility and build lasting relationships with customers, and RBM has gotten marketing down to a science with in-house innovations.
“We have built out all of our own software. We build DAV ourselves at our facility. Everything is proprietary. We are not looking at being dependent on any other businesses on the software side,” explained CEO and Co-founder Calvin McNeely, who started his first business at the age of 18 and has owned 30 successful ones since.
The RBM team approaches every aspect of the business with ingenuity, attracting a wide audience with its mobile advertisements and making franchise owners’ lives easy.
“We have a team for everything,” said Christopher Page, director of business development at RBM. “We basically have everything done for the franchisee, including the ad design. Having a professional team that designs the ads, all the franchisee needs to do is sell and build the community.”
The support doesn’t stop there. RBM has created a training program that prepares franchisees for everything, while instilling confidence in them. All franchise owners participate in a six-week online pre-training program, a training week at the company’s facility in Watertown, New York, and a three-day, on-site post-training.
“We have dialed in everything the franchisees need to know to be successful in the business. We are teaching them all the language they need to understand regarding marketing, including the sales process and the sales flow. They learn how to build the best routes to get the most exposure, and that’s before they come to our in-person training. At our facility, they learn all about DAV and the technology. There really is nothing spared when it comes to our training,” Page said.
RBM’s easy-to-follow model is scalable too. While most franchise owners start with one vehicle, they have the opportunity to grow with more vehicles and tap into three revenue streams. DAV attends special occasions, making birthday parties and gender reveals special, and attracts the attention of hundreds at events, such as parades and grand openings. Page shared that the “real breadwinner” is the subscription-based advertising option available, where companies pay monthly for consistent branding.
Imagine helping families create memories, being part of your town’s community-building efforts, and providing businesses with effective, reliable marketing, resulting in growth. Now, imagine doing that with a supportive team in a fun environment.
“We’re unique. There is nothing like this in the franchise portfolio. When people see this opportunity, they get excited about it. It’s a fun business, and we’ve made it a tight, community-based business,” McNeely said.
If you are interested in a highly scalable business opportunity that thrives on passion and ambition, contact Chris Brooks, certified franchise consultant, at chrisb@rbm-franchise.com, or visit rbm-franchise.com.
– Brianna Bohn