Runningboards Marketing (RBM) is the fastest-growing digital mobile billboard franchise in the U.S. Therefore, it’s no surprise that RBM was recently ranked by Entrepreneur magazine as a Top 100 New and Emerging Franchise. By Nancy E. Williams
Runningboards Marketing (RBM) is the fastest-growing digital mobile billboard franchise in the U.S. Therefore, it’s no surprise that RBM was recently ranked by Entrepreneur magazine as a Top 100 New and Emerging Franchise.
In addition to having one of the most innovative, well-built and reliable digital advertising vehicles in the industry, RBM is on its way to having the largest fleet, too.
Why Own an RBM Franchise
With consistent and cohesive branding across its fleet as well as a firm commitment to franchisee support, there is simply no other brand like this in the marketplace. “While others will eventually pop up, we’ve set the pace and are leading the industry in so many exceptional ways,” said Calvin McNeely, CEO of RBM.
One piece that sets RBM apart is its comprehensive training program. “Franchisees first learn the basics of marketing and sales as well as who we are, what we do and how we help,” said Chris Page, director of business development. RBM is the first and only digital mobile billboard company with a subscription-based revenue model. It’s a unique competitive advantage.
“With monthly subscriptions, we’re able to build a campaign that helps businesses grow,” said Jim Chapin, who opened his Wake Forest, North Carolina, location in March. Chapin secured his first deal before he ever completed training, a strategy taught to all new franchisees prior to opening.
RBM also designed and created its proprietary software, RBM Velocity, which assists franchisees with the management of day-to-day operations, including revenue reporting and ad scheduling. To make things even easier, franchisees can call a dedicated support line if they ever need assistance. With RBM, franchise owners are never alone; the innovative brand supports franchisees, gives guidance and provides a business blueprint to follow. Also, RBM’s creative team designs all client ads for franchisees.
Page shared another compelling reason to look at the RBM model. “We’re a very scalable home-based, mobile business which means no buildout, no zoning concerns, no real estate lease, no CAM (Common Area Maintenance) or triple net (property tax and insurance) and no quality infrastructure concerns, which means you’re up and running very quickly,” he said.
Proof Is in The Model
“When we launched our first RBM location in Watertown, New York, we were doing it all: the sales, the tech support and the troubleshooting. And we were doing it in ‘small-town’ USA. We continue to operate our Watertown location to this day. We know from experience what fills our own vehicle with paid advertising and what doesn’t, and we teach these proven methods. As long as you’re willing to learn, we’ve got your back. We’ve had three franchisees place orders for a second truck within their first year as a new franchise,” shared Zach Yelle, co-owner of RBM.
Larry Adamson, owner of the RBM franchise in West Houston, purchased his second vehicle within his first eight months. “I knew, based on the economics of the business, that I would need more than one vehicle to generate the revenues I was looking for, which fit right within my plans of wanting a scalable business. I really saw my first vehicle as proof of concept, and when I was profitable every month after month one, I knew it was time to grow.”
If you are a self-starter interested in building a community-based advertising business, Runningboards Marketing could be a great opportunity for you.
Nancy E. Williams