For over 40 years, Rita’s Italian Ice & Frozen Custard has been a beloved American tradition, offering refreshing, sweet treats that people of all ages enjoy. While the brand is synonymous with summer fun, it’s also an attractive business opportunity for aspiring entrepreneurs. By Shelby Green
For over 40 years, Rita’s Italian Ice & Frozen Custard has been a beloved American tradition, offering refreshing, sweet treats that people of all ages enjoy. While the brand is synonymous with summer fun, it’s also an attractive business opportunity for aspiring entrepreneurs.
As an internationally recognized brand with a loyal customer base, Rita’s Italian Ice & Frozen Custard gives franchisees a significant head start in the competitive frozen treats market. Additionally, the company has a proven business model that allows franchisees to succeed and features comprehensive training and ongoing support to its franchisees, including site selection, marketing and operations.
“Rita’s Italian Ice & Frozen Custard is the iconic frozen treat destination,” said Madalyn Weintraub, senior director of marketing. “We’re dedicated to providing unique, high-quality frozen treats and exceptional customer service, making us the go-to choice for refreshing fun.”
Owning a Rita’s franchise goes beyond simply selling frozen treats. It’s about putting smiles on people’s faces, creating a positive and welcoming atmosphere and becoming an integral part of the local community.
When someone becomes a franchisee, they become more than a business owner; they become an ambassador of their community. Their shop can serve as a gathering place for families, friends and neighbors. By sponsoring local events, schools and sports teams, the owner can make a positive impact and build lasting relationships.
Rita’s Italian Ice & Frozen Custard is committed to giving back, and that’s evident in its partnership with Alex’s Lemonade Stand Foundation for Childhood Cancer. Franchisees actively participate in fundraising efforts, demonstrating a dedication to making a difference for children battling cancer within their community and beyond.
“As we look ahead, we’re excited to build on 40-plus years with new growth and innovation. We are committed to expanding our reach, introducing exciting new flavors and enhancing the customer experience,” said Weintraub. “Our future is bright as we solidify our position as a leading frozen treat brand.”
Shelby Green