When fans see the iconic red and white stripes behind the Rita’s name, whether they’re at a baseball stadium, boardwalk or friendly neighborhood corner, they know they’ll see long lines of eager customers, too. These happy guests (more like cult followers) can’t wait to get some of this delectable frozen heaven. By Lizzy Yeserski

When fans see the iconic red and white stripes behind the Rita’s name, whether they’re at a baseball stadium, boardwalk or friendly neighborhood corner, they know they’ll see long lines of eager customers, too. These happy guests (more like cult followers) can’t wait to get some of this delectable frozen heaven.

“We have the most passionate fans out there, and they’re really the ones that help build our brand,” said Lori Shaffron, Rita’s senior director of franchise sales. To that end, loyal patrons have helped put Rita’s on the map in more than 600 locations nationwide, as well as establish a global footprint.

For Rita’s, “Ice, Custard, Happiness” isn’t only a tagline. While the brand’s reputation rests on the superior quality of its famous family-recipe Italian ice and 100% authentic creamy frozen custard, its mission is to delight crowds and spark joy every day of the week.

“Rita’s isn’t just about the product,” Shaffron said. “It really is about the experience. People come to socialize. If a kid gets a good report card, we’re going to celebrate. If they win or lose a soccer game, we’re going to celebrate. So how many times a week are we going to celebrate?” Fostering those celebrations and building relationships makes Rita’s a beloved fixture in any community.

As a 100% franchised company, Rita’s gives franchisees the ultimate guidance, support, and training. “We are absolutely setting them up for success,” Shaffron said. The corporate team provides a proven playbook to launch and grow the business. And they are constantly creating new opportunities to drive sales, such as mobile options and catering.

Summer is the perfect time to open a Rita’s Italian Ice and Frozen Custard franchise. For more information on how to seize your territory, go to ownaritasfranchise.com today!

– Lizzy Yeserski