In 1998, college classmates Jeremy Demont and Ken LeBlanc were heading to class when they noticed a smattering of “for sale by owner” lawn signs popping up in their college town of Moncton, Canada. By Kelsi Trinidad
In 1998, college classmates Jeremy Demont and Ken LeBlanc were heading to class when they noticed a smattering of “for sale by owner” lawn signs popping up in their college town of Moncton, Canada. At the time, LeBlanc was developing websites for companies and came up with the idea to create an internet-based real-estate platform that streamlines the real-estate process and helps homeowners buy and sell their properties without using a real-estate agent.
They did just that, and PropertyGuys.com was born. An overnight local success, the company was widely embraced by the community and for good reason. “We are the only real- estate company that allows people to buy and sell without the aid of a traditional real-estate agent,” said LeBlanc.
From the beginning, the company was a disruptor in the real-estate industry and was the first of its kind to put the power of buying and selling homes back into the hands of homeowners. By streamlining the entire process for a single flat fee, PropertyGuys.com made the commission-based agent model obsolete and replaced it with a service-oriented model.
Being a franchisee with PropertyGuys.com is truly about disrupting all aspects of the real-estate industry, including the limitations for growth that come with conventional business models. Franchisees enjoy the flexibility of making their own hours and pursuing sales leads as they see fit, while providing a meaningful service to the community.
Even though PropertyGuys.com is in the real-estate industry, franchisees don’t need a real- estate license to be successful. Instead, franchise owners leverage their ability to make consultative sales and help customers find the right services for their needs. The company partners with agents to take care of the rest!
Additionally, new franchisees benefit from minimal overhead costs, access to the central call center, and exclusive territories that encourage collaboration between franchisees instead of competition.
“Our franchisees really feel like they’re the ‘Robin Hood’ of real- estate,” said LeBlanc. “There’s no better feeling of satisfaction than seeing a ‘sold’ sign on somebody’s front lawn when you know you just saved them upwards of $40K. Our franchisees have that superpower.”
Kelsi Trinidad