Just one look at Power Trucks USA’s evolution over the years is enough to signal that growth is in the brand’s DNA. Founded in 2005 by Jeremiah Fiel, the business started as a mom-and-pop automotive-accessory store that has since scaled into a one-stop shop for nearly any automotive service or accessory. By Tamara Rahoumi
Just one look at Power Trucks USA’s evolution over the years is enough to signal that growth is in the brand’s DNA. Founded in 2005 by Jeremiah Fiel, the business started as a mom-and-pop automotive-accessory store that has since scaled into a one-stop shop for nearly any automotive service or accessory. From tire and rim installation to chrome vanity upgrades, window tinting, and new audio systems, Power Trucks USA is committed to helping truck and car owners create their dream vehicles. And, from a franchise ownership perspective, the time to join couldn’t be better.
“This business is only growing,” said Fiel. “I think it’s up to about a $25 billion- or $26 billion-a-year industry. It used to be that a car was just a car – something to get you from point A to point B – but now it’s an extension of people. At the same time, car prices are getting more expensive, so people that would buy a new truck or car every year or few years aren’t doing that. Instead, they’re willing to spend $7,000 to $8,000 on making it more ‘them’ because they’re going to keep it a little bit longer.”
When asked about the greatest benefit of owning a Power Trucks USA franchise, Fiel said it’s a draw between two things: the ability to build a thriving business while maintaining a work-life balance, and the sense of community that comes with owning and operating a Power Trucks USA location. Another thing that’s particularly near and dear to Fiel’s heart is creating accessible business opportunities for those in underserved communities, including veterans.
“My father’s a veteran. My grandfather was a veteran. We’re a very big military family,” said Fiel. “A big part of my heart goes to anybody that protects our country. I would love to have more veteran franchisees with us, especially because I believe they’ve already shown that they can stick with something and have real commitment.”
As a part of Power Trucks USA’s mission to bring more veteran franchises on board, the brand offers a 10% veteran discount on the franchise fee for veterans starting with a single location and a 15% discount for those starting with multiple locations.
Tamara Rahoumi