Last month, Pokémoto closed its latest franchise agreement in Connecticut, bringing the total franchises signed since November to a whopping 31. The 31 signed contracts represent a Pokémoto expansion (or explosion) of over 300% from just last spring. By Lizzy Yeserski
Last month, Pokémoto closed its latest franchise agreement in Connecticut, bringing the total franchises signed since November to a whopping 31. The 31 signed contracts represent a Pokémoto expansion (or explosion) of over 300% from just last spring.
“Company growth through franchising and strategic corporately owned store expansion are what we’re striving to do,” said Mike Roper, CEO of Muscle Maker, Inc. And it looks like nothing is stopping them.
Pokémoto, Muscle Maker, Inc.’s newest subsidiary, is a popular poké chain based on traditional Hawaiian cuisine and celebrated for its combination of fresh, high-quality ingredients and refreshing flavors.
Pokémoto currently operates in Connecticut, Rhode Island, Massachusetts, Georgia, Maryland, and Virginia. And, under recently signed agreements, the brand will soon have a presence in New York, Mississippi, and Florida.
Since Muscle Maker, Inc. acquired Pokémoto in May 2021, the company strategy has focused on expanding into key markets and bringing on seasoned sales teams. “The new hires, in addition to partnerships with franchise brokers such as FranServe, and participation in multiple franchising trade shows, allow us to pull multiple levers in unison to power our growth strategy,” said Roper.
And for entrepreneurs looking for easy entry into business ownership, Pokémoto represents an attractive option. With low startup costs, protected territories, multi-unit discounts, and the backing of the Muscle Maker brand, running the healthy, fast-casual restaurant is lucrative and rewarding.
As the Pokémoto wave crashes over the U.S., the team plans to concentrate on real estate that checks all the boxes for the fast-growing enterprise, namely, areas that feature an equal presence of millennials and Gen Zers.
“Our goal is to be the largest Hawaiian poké company in the poké market space,” concluded Roper. “And we think the latest signings are examples of how we are making progress.”
Looking for more information on how you can run a profitable Pokémoto franchise? Say aloha to financial freedom and contact Pokémoto today!