Over the past six years, Adrian Archie, an animal enthusiast and former sales and marketing professional, has discovered that the true connection for his business is with humans as well as their pets. By Heidi Lubrani
Over the past six years, Adrian Archie, an animal enthusiast and former sales and marketing professional, has discovered that the true connection for his business is with humans as well as their pets. “What we like to say is pets don’t speak human! The pet can’t speak for itself. It can’t go to the store and buy the things that it needs; the human has to do that. So we focus on guiding them through their food choices,” explained Archie.
PetNmind, a pet-supply franchise with its headquarters in Florida, offers holistic nutrition, all-natural treats, and pet supplies. “Pet nutrition is really one of the most confusing things on this earth, especially if this is your first pet,” Archie explained. “When you walk into a petNmind, we are going to interact with you. We are not going to just point you to a product; we are going to answer your questions and help you make changes for your pet. With us, it’s about the relationship first,” said Archie.
In addition to making that customer connection, petNmind speaks to the franchisee looking to make a difference for furry friends at an affordable price. “What we really want to do is open up the pet industry to more people. Our lowest investment is $125,000, ranging up to $200,000 tops, depending on the options franchisees choose. We have an industry that grows through recessions; we grow even when other industries in the country are closing,” said Archie. “We are small format, so we can be flexible and nimble as a business and incorporate new things rather quickly.” This keeps the brand competitive and relevant in today’s market. “Our goal is to bring more people into an industry that is always fruitful and help them build wealth for the future, so they have something they can pass down,” explained Archie.
For more information on petNmind franchising opportunities, visit buyapetfranchise.com.
– Heidi Lubrani