The $30 billion health and fitness industry in the U.S. has been growing by at least 3% to 4% annually for the last 10 years and shows no sign of slowing down, according to the International Health, Racquet and Sportsclub Association (IHRSA). If anything, the industry’s growth is expected to accelerate. By Rose Mango

The $30 billion health and fitness industry in the U.S. has been growing by at least 3% to 4% annually for the last 10 years and shows no sign of slowing down, according to the International Health, Racquet and Sportsclub Association (IHRSA). If anything, the industry’s growth is expected to accelerate. Only 20% of American adults have fitness club memberships, but that percentage is likely to double in the next 10 to 15 years, according to IHRSA.

MADabolic is meeting consumers’ growing demand for innovative health and fitness training because it’s more than a fitness club. MADabolic is a lifestyle.

Founded in Charlotte, North Carolina, by former professional hockey players Brandon Cullen and Kirk Dewaele, MADabolic’s distinctive concept is rooted in science and years of experience. As the industry’s original strength-driven, interval-training franchise, MADabolic delivers unparalleled results in strength and conditioning
to an oversaturated, cardio-focused market. And this approach is catching on fast. MADabolic’s development team recently announced an agreement to bring the concept to Jupiter, Florida. The studio, the first in the state, will be locally owned and operated by Josh Werner and Zachery Eggen.

MADabolic’s signature interval system is crafted entirely around work-to-rest ratios, presenting a challenging yet accessible approach for each client. Each 50-minute class includes a detailed description of the workout, an in-depth demonstration of each movement, and a carefully structured warmup to match the specific demands of the daily workout. MADabolic officials believe in the value of routine, which fosters a results-driven culture of go-getters who appreciate structure, accountability, and results.

The Jupiter agreement is only the latest as MADabolic continues its growth through franchising into key markets across the U.S., including Arlington, Virginia; Asheville, Raleigh and Charlotte, North Carolina; Atlanta, Georgia; Austin, Texas; San Francisco, California; Washington, D.C.; Greenville, South Carolina; Milwaukee, Wisconsin; Pittsburgh, Pennsylvania; and Wichita, Kansas.

The brand is actively seeking qualified franchise prospects with a genuine interest in strength and interval training, as well as a connection to their local wellness communities. They should also be willing to be hands-on with their business and confident in their ability to make it stand out in their market, using the tools, support and resources provided by the MADabolic corporate team.

The ideal MADabolic franchisees are driven and passionate individuals respected by their members as role models. They include former elite athletes, as well as everyday fitness enthusiasts.

If this sounds like you, don’t hesitate to contact them. For more information about the MADabolic franchise opportunity, visit madabolic.com/own-a-madabolic.

Follow this link to Vimeo to watch a video that illustrates MADabolic’s Work. Rest. Repeat. mindset: https://bit.ly/38h6TFW

– Rose Mango