Paisano’s has built its reputation on 25 years of quality Italian food, providing options that everyone in the family will love. The business focuses on a convenient takeout and delivery model that keeps costs low and the quality of the ingredients high. By Kelsi Trinidad
Paisano’s has built its reputation on 25 years of quality Italian food, providing options that everyone in the family will love. The business focuses on a convenient takeout and delivery model that keeps costs low and the quality of the ingredients high. However, what truly makes Paisano’s an entrepreneur’s dream is the franchisee’s ability to control costs and customer experience from when they place their order to when the food hits their dining room table.
Paisano’s is a 95% off-premises business that has increased its online ordering from 37% to 60%, with a goal to increase that number to 80%. For franchisees, this results in reduced costs, with smaller kitchen locations that do not need prime real estate and have a lower cost of utilities. Additionally, 85% of the brand’s deliveries are made with its own delivery team, which means that fewer fees go to third-party vendors, allowing franchisees to control and improve the customer experience for the entire transaction.
Paisano’s CEO Ed Kelley is looking to give the business a robust upgrade through a new and improved point-of-sales system that allows franchisees to track everything from the cost of each ingredient to which employee worked with each customer. The addition of this innovative system helps franchisees be in control of their business at all times. The system gives franchisees the power and flexibility to change their day-to-day formula, resulting in business growth and an improved customer experience.
The Paisano’s opportunity invites franchisees to make an impact in the larger company, one where their voices can be heard. “We’re looking for the ones who want to be part of what I call the Wet Cement Club,” said Kelley. “If you think of a sidewalk or driveway for your home, and you have your kids put their initials or hand print in wet cement, it’s there forever. That’s what we want from our operators as they join the system. We want them to feel like they really made a difference.”
Kelsi Trinidad