Oliver’s Nannies is an innovative emerging brand in the lucrative in-home child care industry. According to Founder Kathy Livingston, it provides a solution for working parents who need regular or backup care for children, from newborns to teens. According to Zippia, nearly half of all parents across the U.S. lack nanny or in-home child care. By Patty Horansky
Oliver’s Nannies is an innovative emerging brand in the lucrative in-home child care industry.
According to Founder Kathy Livingston, it provides a solution for working parents who need regular or backup care for children, from newborns to teens. According to Zippia, nearly half of all parents across the U.S. lack nanny or in-home child care.
Livingston launched the brand in 2018 after she and her husband, Sergio, moved to New Jersey and could not find qualified care for their 3-month-old son. They soon discovered that other parents were in the same situation.
Livingston and founding employee Sarah Mulcahy, now director of franchise development, envisioned a brand that would train and provide background-checked, bonded and vaccinated nannies to families, 24/7.
Named for one of Livingston’s family pets, Oliver’s Nannies embodies the sense of security, playfulness and support provided by man’s best friend.
Franchised in 2023, the brand has a proven, unique approach to child care, offering individualized care options, including full-time nannies, overnight baby care, after-school and driving sitter services and more.
Additionally, a FlexCare membership makes nannies available anytime and on short notice, whether they’re filling in during emergencies or watching the children while parents take a date night.
“We want to make their ‘what if’ a little less overwhelming,” Livingston explained.
The brand prides itself on the superior support, comfort, flexibility and security it provides families, as well as the collaboration afforded to franchisees.
From single franchise owners with one employee to multi-unit owners, the earnings potential is unlimited. With startup costs lower than similar franchises, Livingston believes the brand is spearheading a model of child care that is becoming more available and sophisticated. Franchisees even can use their own nanny services while focusing on building the business.
Livingston was amazed to learn that in-home services for seniors had become more readily available than similar care for children. Oliver’s Nannies is filling that gap in an industry projected to reach $88 billion by 2033, according to Towards Healthcare.
The brand offers three franchisee profiles: the parent who has used or is using the brand, the professional interested in running a business and the investor who wants to take on a more passive role.
Since opening, the brand has expanded from its flagship territory in Millburn, New Jersey, to Westchester Country, New York; Boise, Idaho; Charlotte, North Carolina; and the Orlando, Florida, area.
“We are very strategically developing our system with the right people,” Livingston said.
The brand seeks candidates who are positive, energetic and enthusiastic about families and children. Training includes a week at the flagship location, four days on-site at opening, webinars, calls, check-ins, follow-ups and more.
“We’re excited by what we see,” Livingston said, adding that the brand has great relationships with its franchisees. “We want everyone to feel that Oliver is there as a supportive, giving, engaging spirit throughout the day,” she said. “That’s our brand, and that’s who we want to be.”
Patty Horansky