Offering healthy snacks and drinks for over 30 years, Naturals2Go utilizes the latest technology in automated retail, with services and support unmatched in the industry. This proven business model works in every state, regardless of population size, and can be operated by a solopreneur, partners, or as a family business. By Nancy E. Williams

Offering healthy snacks and drinks for over 30 years, Naturals2Go utilizes the latest technology in automated retail, with services and support unmatched in the industry. This proven business model works in every state, regardless of population size, and can be operated by a solopreneur, partners, or as a family business.

What makes Naturals2Go a successful and proven business model? “The processes Naturals2Go have in place are just one of the key success factors of the business,” said Heath Falzarano, president of Naturals2Go. “One such process is allowing consumers at locations to really dictate the products that go into the machines. Buying behaviors can be very unique; what works for one demographic or location, may not work in another area.” The Naturals2Go’s business model allows the owner-operator to work directly with the location and consumers to determine what goes into the machine. This can be done by leveraging the technology embedded in the machines that provides real-time updates on buying behavior.

“Once we have this data, owners can optimize on-site selections so that consumers have access to the foods they want. This allows owner-operators to increase total vends and revenue because they know EXACTLY what sells,’’ explained Falzarano.

Having access to data is a very empowering tool for business owners. It gives the ability to look at trends over time to determine top-selling and top-grossing products. Ensuring that these products are prominently placed in the machine and never out of stock helps drive profit margins over time. In addition, locations and consumers can communicate and request other options. Local ownership means the location can work with the owner-operator and share details and feedback directly on what consumers want. This can lead to customized inventory based on their location and preferences. But the advanced technology in each machine also allows people to type a message or make a request right there, right through the machine!

To learn more about Naturals2Go, visit their website at naturals2go.com.

– Nancy E. Williams