The Naturals2Go healthy vending machine concept is all about convenience. Focused on making people’s lives easier with cashless payments and a large variety of good-for-you snacks, the brand has proven popular in schools and office buildings alike. By Jessica Petrucelli
The Naturals2Go healthy vending machine concept is all about convenience. Focused on making people’s lives easier with cashless payments and a large variety of good-for-you snacks, the brand has proven popular in schools and office buildings alike. It has grown to include a cache of more than 10,000 machines throughout the U.S. Thanks to America’s growing obsession with healthy foods and a strong desire to stay fit, the company’s relevance only continues to increase.
“There is certainly no shortage of franchises or business opportunities to choose from, but it’s vitally import- ant to look at history, innovation, proven programs, and trends to make sure you choose the right opportunity that will remain relevant for the long term,” noted Heath Falzarano, president of VendTech International. “Businesses that are relevant will set you up for long-term success.”
The healthy snack and beverage division of VendTech International, Naturals2Go considers itself a leader in unattended retail. Naturals2Go, which was launched in 2009, gives owners the opportunity to take control of their schedules and finances. Helping people start and run vending businesses that align with their busy lifestyles is also a major part of the company’s charm.
“This business model is semi- absentee: There’s no need for employees on day one, no retail space required and no need to quit your day job. You can run this business while working and then get to a point where it replaces your income fully,” Falzarano said of the easily scalable business. Owner-operators can grow their business with their families in mind as well, leaving a highly profitable opportunity for their children years down the road.
Also, according to the company, consumers’ needs for convenient food/nutrition will grow and endure. “People’s lives will continue to get busier and more hectic,” Falzarano said. “Unattended retail is perfectly aligned with making those lives more convenient.”
Naturals2Go is committed to staying ahead of trends and providing the best service possible to consumers and owners. The brand regularly invests in cutting-edge equipment, recently adding UVend Technology to its machines, which makes use of UV light to kill or inactivate up to 99.9% of viruses and bacteria. A remote monitoring system allows owner-operators to streamline their workflow and refill highly requested items with ease. However, the ease of owning a machine does not stop there.
“This is a proven business model with a full coaching and support team – leaders who are operators themselves,” Falzarano said. “Our network makes sure each owner is connected, relevant, and able to achieve their goals.” For those who may be fearful of the economy’s impact on job security and success, Falzarano reassures that the industry is one that prospers with economic change.
“When the pandemic hit, more people were looking for cashless, safe options,” Falzarano said.
“We provided a safe, low-touch experience that addressed those health concerns. And during tough economic times – such as a recession – we prosper. Simply put, Naturals2Go is a convenient and cost-attractive business model.”
naturals2go.com/perfect-business
Jessica Petrucelli