As a leading retail optical center with locations nationwide, My Eyelab is a popular choice for parents whose little ones need glasses for the first time. With innovative technology that enables optical professionals to perform eye exams, children find the experience fun instead of frightening. By Rochelle Miller
As a leading retail optical center with locations nationwide, My Eyelab is a popular choice for parents whose little ones need glasses for the first time. With innovative technology that enables optical professionals to perform eye exams, children find the experience fun instead of frightening.
“Children today feel comfortable with technology, so it’s a fun experience for them that other brands do not provide,” explained Salena Youngman, the optical giant’s senior marketing manager.
Combining virtual eye exams with a plethora of product options has created successful multi-unit franchise owners for the brand as well as satisfied customers of all ages – especially kids.
“Shopping for eyewear doesn’t have to be a chore. We have fun and comfortable frames children can choose from,” Youngman said. In fact, 90% of the thousands of frames offered are My Eyelab’s own private label, giving customers affordable prices while providing profit potential for franchise owners.
There are considerations unique to children that My Eyelab’s trained professional staff take into account when making product recommendations that also help enhance the bottom line. For example, is the youngster wearing glasses all day to complete virtual learning assignments on a computer? If so, blue-tinted lenses are an upgrade parents may want to consider. Does the young customer play Little League? A pair of prescription sports goggles may be a necessary add-on. Other upgrades, such as impact-resistant lenses, may be a wise investment as well.
“Our staff engages with them. That helps reduce that anxiety or fear some children may have, so we can really personalize the experience for that child,” said Youngman, adding that 75% of Americans require eyewear, making the optical industry an excellent prospect for those seeking a business opportunity with a wide customer base. “It’s not only children. We’re here for the parents as well.”
For more information about franchising opportunities with My Eyelab, visit myeyelab.com/franchise.
– Rochelle Miller