Dylan Cook and Steve Roscioli, co-founders of the professional moving franchise Moving U & Junk U, have created trendsetting content-marketing methods for their franchisee development program. By Cindy Charette
Dylan Cook and Steve Roscioli, co-founders of the professional moving franchise Moving U & Junk U, have created trendsetting content-marketing methods for their franchisee development program. Starting with their corporate location in Chester, Pennsylvania, Cook and Roscioli have been actively using social-media marketing methods to spread awareness, focusing on connecting with others within their local community and showing the faces behind their business.
According to Cook: “We’ve used a lot of videos, a lot of podcasts, and a lot of discussions lately, especially with people in our local network, to really get that feel for us as people behind the brand. I think you are going to start seeing a lot of that proliferate to a more local medium. I think there’s going to be a big push forward, especially in the local franchise market, for each franchisee to really use content marketing on social media to get a face behind the brand.”
Cook and Roscioli are helping their current franchisees create and edit their own podcasts, which express their version of the brand as local business owners. Cook said: “It has always been our goal to have that corporate accountability with that local feel, and this is a great way to show that.” By seeing customer lead flow going in this direction, Cook and Roscioli agree that franchisees should focus on building important relationships, not only in person but online as well.
Cook and Roscioli have also added their new marketing methods to the brand’s franchisee development program. To ensure these methods are communicated properly, the duo plans to continue training new franchisees themselves. Eventually, as the brand grows, they will remain involved in the training process in some capacity to ensure consistency. As current co-owners of the Moving U & Junk U corporate franchise, these entrepreneurs have a strong understanding of the concept they want franchisees to capture.
“It’s a simple concept: How can we be authentic and show our best personality and attributes?” Cook said. According to Cook, franchisees are encouraged to use the content-marketing mediums they feel most comfortable with, which will allow them to be successful in showing their authenticity.
Cook and Roscioli’s corporate franchise podcast, MUJU Business Podcast, features local business-minded people in the community who discuss topics that are relevant to both industries. This gives listeners a chance to get to know the people behind Moving U & Junk U as well as their guests.
Once the podcast is recorded – an episode usually runs between 45 minutes to an hour in length – Cook and Roscioli edit and reduce the content to a one-minute recording that still captures the personality and message of the speakers. Then, the edited clip is shared to various social-media platforms, such as LinkedIn or Facebook.
Moving U & Junk U’s podcasts can be found by visiting themujubusinesspodcast.com or by searching for MUJU Business Podcast on Spotify, Apple Music, iHeartRadio, and YouTube.
Cindy Charette