Walk into any Menchie’s Frozen Yogurt location, and its appeal can be seen immediately: kids with overflowing cups, parents laughing over fro-yo creations and friends catching up at colorful tables. However, what looks like pure fun on the surface is actually a well-oiled business machine – one powered by purpose, built for community connection and designed for long-term franchisee success. By Tamara Rahoumi
Walk into any Menchie’s Frozen Yogurt location, and its appeal can be seen immediately: kids with overflowing cups, parents laughing over fro-yo creations and friends catching up at colorful tables. However, what looks like pure fun on the surface is actually a well-oiled business machine – one powered by purpose, built for community connection and designed for long-term franchisee success.
“At Menchie’s, we believe profitability is a byproduct of making people smile,” said MJ Kwon, senior director of business development. “The philosophy of making people smile builds strong emotional connections with guests, leading to higher repeat visits and positive word-of-mouth marketing.”
That guiding principle isn’t just a tagline; it’s embedded into everything from the brand’s custom-
developed frozen yogurt to its unique store layout. Each location offers more than 100 rotating flavors and over 70 toppings, inviting guests to design their own dessert experience. It’s that personal touch that keeps them coming back again and again.
“Menchie’s rotating flavor system keeps the experience exciting and encourages guests to return often to try new combinations,” Kwon explained. “This variety helps build loyalty and keeps the brand top-of-mind for customers looking for a fun and ever-changing dessert option.”
Product quality is also a differentiator for the company. The company’s proprietary frozen yogurt is made with real California milk from cows not treated with artificial growth hormones, and many of the brand’s offerings cater to dietary needs, including gluten-free, vegan, non-dairy and no-sugar-added options.
“Menchie’s sets itself apart by focusing on high-quality, proprietary frozen yogurt,” said Kwon. “This commitment to premium ingredients ensures a consistently delicious and health-conscious product.”
Just as community is at the heart of the guest experience, it’s also central to how Menchie’s supports its franchisees. From day one, new owners are welcomed into a network built on collaboration, shared values and time-tested systems.
“New franchisees receive an extensive three-phase training program covering operations, product preparation, guest service, marketing and community involvement,” said Kwon. “Ongoing support is provided through field visits, refresher courses and operational resources.”
Menchie’s Frozen Yogurt sets every franchisee up for success, not just with tools but with a culture that values connection at every level of the brand. It presents a unique combination of high-quality product and customer-centric mission, built on top of proven systems.
Although no specific background is required, the most successful franchisees tend to share a few core traits: a love for people, a desire to build something meaningful and a commitment to making their local community a little brighter.
“While experience in customer service, retail or foodservice can be beneficial, the most important traits are strong leadership, a commitment to local engagement and the ability to create a joyful, welcoming environment,” Kwon explained. “Franchisees are encouraged to think beyond transactions and focus on creating special moments for guests.”
That sense of joy and purpose is what sets the company apart – not just for guests but for owners, too. With strong systems in place, proven brand recognition and a product people go out of their way to enjoy, Menchie’s Frozen Yogurt offers an opportunity to create impact while building a thriving business.
Tamara Rahoumi