At Menchie’s Frozen Yogurt, happiness means more than enjoying a delicious treat. It’s a mission to bring smiles to 400 locations across the globe. With a cheerful atmosphere, its swirly mascot, Menchie, and a growing variety of proprietary flavors, Menchie’s Frozen Yogurt sets itself apart in the frozen dessert industry. By Shelby Green
At Menchie’s Frozen Yogurt, happiness means more than enjoying a delicious treat. It’s a mission to bring smiles to 400 locations across the globe. With a cheerful atmosphere, its swirly mascot, Menchie, and a growing variety of proprietary flavors, Menchie’s Frozen Yogurt sets itself apart in the frozen dessert industry.
With a proven model and strong brand recognition, the brand offers aspiring entrepreneurs a lucrative and exciting opportunity. It thrives on community engagement, emotional connection with guests and an irresistible family-friendly vibe that helps build brand loyalty by delivering memorable experiences.
Guests mix, weigh and pay, allowing them to build their own delicious frozen yogurt creations. This simple self-serve model, combined with proprietary “Yum Collection” flavors and vibrant in-store energy, creates a loyal fan base that keeps coming back.
“From birthday parties and family outings to customized frozen yogurt cakes for special occasions, Menchie’s is where meaningful moments happen,” said MJ Kwon, senior director of business development. “When someone chooses Menchie’s for a celebration, big or small, they’re choosing joy, connection and a brand that’s built on making people smile.”
At Menchie’s Frozen Yogurt, We Make You Smile® is far more than just a mantra; it’s the foundation for the brand’s global success. A smile represents a satisfied guest, and satisfied guests become loyal fans who return often and bring others along, driving organic growth and brand advocacy.
The brand owns trademarks for its signature phrases, including We Make You Smile, Smileage® and My Smileage® as well as its distinctive “trade dress,” which refers to the recognizable design and visual aspects of its stores. These trademarks not only protect Menchie’s Frozen Yogurt’s intellectual property but also ensure a consistent, memorable experience for guests while giving franchisees a distinct advantage in the marketplace.
Menchie’s Frozen Yogurt offers a high-profile, low-hassle opportunity. Unlike traditional restaurants that require robust kitchen operations, the brand eliminates many of the common pain points of the food industry. It’s a food business without the added hassle of fryers and grease traps. With limited inventory, strong national purchasing power and a proven system, franchisees benefit from simplicity and scalability, making it easy to run and grow the business.
“I think it has come down to the fact that Menchie’s is a very happy place. That’s really what our mission is: to try to make people smile,” said Richard Ryan, owner of two locations. “People have fun there. They enjoy going there. Like any other business, it has its challenges. By and large, it’s the first job in my life that I’m actually excited to wake up in the morning and anxious to get here.”
Ideal Menchie’s Frozen Yogurt franchisees are family-oriented, community-driven owner-operators who take pride in creating a positive local presence. Many start small and grow their footprint over time, supported by the company’s franchisee-friendly culture and world-class branding.
“The only way to be a leader is to have followers,” said Kwon. “We’re the ones being followed. Our innovation in the self-serve frozen yogurt space set the standard for the industry, and we continue to raise the bar in guest experience, product quality and community engagement. Menchie’s locations thrive on community connection, not passing fads.”
Shelby Green