The primary focus of Medi-Weightloss has always been about making quality patient care available to patients, especially during the pandemic. By Cindy Charette

The primary focus of Medi-Weightloss has always been about making quality patient care available to patients, especially during the pandemic. When the CDC began recommending quarantine, Edward Kaloust, CEO and founder of Medi-Weightloss, immediately directed the leadership team to develop and implement COVID-19-specific medical and operations protocols that allowed providers and their staff to safely continue providing care to patients. This included telemedicine and curbside pickup of products, in addition to following CDC recommended guidelines. Many patients said that Medi-Weightloss’ continued support has helped them focus on their health and stay on track throughout the pandemic.

Kaloust said: “We also encouraged our franchisees to continue marketing and increase their local marketing investments as a recovery tactic. Many people reported gaining weight during the pandemic and having a renewed focus on health. We saw an opportunity to gain market share and help people achieve wellness through weight loss. Our focus on staying open and our marketing investments have fueled our growth.”

To assist franchisees in the early stages of battling the pandemic, Kaloust announced a COVID-19 franchise-assistance program, which resulted in a reduction in fees and gave franchisees more access to operating capital to stay open and retain their employees. This was key to continuing patient care. Medi-Weightloss also contributed to many regional and local marketing campaigns to help franchisees make a bigger impact.

Kaloust added: “I am extremely proud of our entire system for working together during the pandemic, and I am excited that we are now poised for even more growth and success as obesity and metabolic syndrome gain recognition as serious diseases and contributing factors to so many other chronic health conditions. People with obesity who contract COVID-19 are more likely to develop serious complications, including hospitalization, and even death.”

As the nation’s leading physician-supervised medical weight-loss brand, Medi-Weightloss offers a clinically proven program that not only results in weight loss but also helps patients improve their health along the way.

Cindy Charette

Contact: mediweightlossfranchising.com